Are you looking for an effective way to increase your brand awareness? You might want to delve into email marketing to help you with this. As we all know, there are billions of email users globally. As a result, you’ll find that your local audience uses email as well. So, you can ensure that you get the most out of your marketing efforts by choosing one of the best email marketing services for local businesses.
But how can you discover these email marketing services for your local business? We understand the challenges that come with making the right choice, and so we’ve put up a list of the best email marketing services for small businesses in your area.
You don’t have to be concerned about reaching out to your local customers any longer. Take advantage of these email marketing services and all of the benefits that come with them. Before getting started, there are some necessary factors to keep in mind to get on the right track.
» MORE: How Effective Is Email Marketing?
What To Look For In Email Marketing Services For Local Business?
Are you concerned about choosing the perfect email marketing service for your local business? Well, you should know that you will need to consider a few things when looking for one.
- User-friendly interface
- Customized emails/newsletters
- Marketing automation
- Contact list management
- The campaign reaches the primary folder
- Performance tracking and analytics
These are some of the basic things that you will need to consider when finding the ultimate email marketing service for your local business.
Here, we have come up with about seven of the most effective email marketing platforms for you. These are exceptionally known to be the perfect option for local businesses.
7 Top Email Marketing Services For Local Businesses
- SendinBlue – best for a user-friendly interface
- Constant Contact – best for small businesses
- Drip – best for automated workflows
- ConvertKit – best for tracking customer behaviors
- AWeber – best for promotion of local businesses
- Campaign Monitor – best for generating leads
- MailerLite – best for tracking email activities
Let’s look at the details of the best email marketing services for local businesses.
1. SendinBlue – best for a user-friendly interface
The first one we have for you is SendinBlue. It’s one of the most effective email marketing tools available for you. The platform is perfect for local businesses, given the extensive features it has to offer you. Here, you will find that you get to build better and stronger relationships with your customers through the range of features it has to offer.
Not only does this platform offer you email marketing mechanisms, but you also get access to SMS marketing. So, you can hit two birds with one stone. The platform also helps you set up your local business on the email marketing method. So, you get to promote your local brand while making sure that you use a user-friendly platform to do so. Again, you get to create personalized emails for your customers using the exceptional drag-and-drop design tool it provides.
Pricing plan
The best thing about SendinBlue is that you have access to a free plan, which offers you access to 300 emails in a day. However, if this isn’t enough for you, you should consider the paid plans, starting from $22 per month.
Features of SendinBlue
- Automated workflows
- A/B split testing
- Customized emails
- Email messages via SMS
- Data collection and reporting
- Lead scoring access
- Integrated live chat software
» MORE: Why Email Marketing Is Important
2. Constant Contact – best for small businesses
Next on the list is Constant Contact. This is one of the best email marketing services for local businesses. It has been around for several years and has made quite an impact on its users. Through the extensive features it offers, you get to ensure that your local businesses benefit from these. The best thing about Constant contact is that it is mainly aimed at small and local businesses. So, you can make the most out of the features available to you.
This platform offers over a hundred pre-designed templates for you to choose from. And, you also get access to the built-in drag-and-drop editor, which allows you to customize your email layouts and other features. Constant Contact is constantly growing, given how easy it is to use. So, local business owners don’t need to be scared about using something too technical as there is nothing technical about using this platform.
Pricing plan
The pricing plan of Constant Contact starts from $20 per month. After that, it increases depending on the number of subscribers you gain. You can also use the free trial for 60 days to understand the platform before investing in it.
Features of Constant Contact
- Easy email list upload
- Built-in tracking tools
- Automated personalized emails
- List segmentation
- Tracking of bounces and inactive emails
- Email campaign activity analytics
- Astounding customer support
» MORE: Best Email Marketing Software for 10,000 Contacts
3. Drip – best for automated workflows
Next on the list is Drip. This platform is one of the top email marketing services for local businesses. It is most efficient when it comes to local business owners, bloggers, and other similar variations. The software also enables you to communicate with your customers more effectively through email. And as a result, there are better sync and understanding between customers and client through this software than ever before.
Furthermore, you get to create automated workflows to handle your emailing needs. So, all you need to do is put in your emailing schedules, and your audience will receive the emails at the right time. It is quite amazing how this takes place. You don’t have to actively think about carrying out these tasks; it is all automated through this platform.
As you run your business, you want to use options that make it easier to do so. Drip ensures that you integrate your eCommerce businesses to give you the best experience with email marketing.
Pricing plan
The pricing plan of Drip starts with a free plan for about 100 subscribers. However, if you wish to access a plan for more subscribers, you can pay $49 per month for 2500 subscribers. You can change your plan, depending on the number of subscribers you have.
Features of Drip
- Email list segmentation
- Customizable messages
- Reporting and analytics
- Tracking of subscribers, signups, and more
- Conversion rate tracking
- Built-in reports for WordPress
- Email messages via SMS
» MORE: Best Looking Email Marketing Software
4. ConvertKit – best for tracking customer behaviors
Next on the list is ConvertKit. The platform is considered ideal for almost anyone running a local business. While many email marketing platforms are difficult to understand, ConvertKit has a user-friendly interface with easy navigation to make it easier to use.
You also get to ensure that you create responsive emails as it gives you the option of creating landing pages, sign-up forms, and more. As a result, you’ll communicate with the customers more effectively since you’ll be sending them targeted, responsive emails. More than that, you can make use of the template designs already available on the platform for your email marketing needs.
The best thing about this is that you get to track whether your emails are getting through to your audience or not. With easy tracking of bounced emails, inactive subscribers, and more, you will have better access to understanding your customer behaviors and retention.
Pricing plan
The platform offers you a 14-day free trial, after which you can start with the basic plan. This plan will cost you about $29 for a month for 1,000 subscribers.
» MORE: ConvertKit Pricing
Features of ConvertKit
- Automated funnels
- Contact list segmentation
- Dynamic content creation
- Personalized emails
- User-friendly interface
- Built-in drag-and-drop builder
- Customized templates
» MORE: ConvertKit Alternatives
5. AWeber – best for promotion of local businesses
Next on the list is AWeber. If you’re looking for an email marketing tool that happens to be an all-rounder for local businesses, then AWeber is the answer to your questions. You don’t have to worry about losing money on ineffective email marketing any longer. Because the platform ensures clear delivery through the many features it offers you.
You also get to automate your emails like never before. Don’t worry about not being able to hit send at the right time. You can simply create a workflow on AWeber to ensure that your emails are sent to the right audience and at the right time. Through this, you’re able to grow your customers as they respond to your timely responses and emails. Again, you can create email sequences, which will help you promote your local business at the time of launch of the brand or addition to the brand.
Pricing plan
The pricing of the platform starts at $19 per month. You can also avail of the 30-day trial to figure out how well this works for your local business.
Features of Aweber
- Tags for the organization of emails
- Targeted emails based on audience activity
- Data and performance tracking
- Automated emails to subscribers
- Access to the image library
- Excessive storage options
- A/B split testing available
» MORE: What is an Email Marketing Strategy?
6. Campaign Monitor – best for generating leads
Next on the list is Campaign Monitor. This is another renowned email marketing tool that you can make use of. It offers you a range of features that will help you to generate leads and conversions for your local business. A great thing about this platform is that it is fairly simple to use. So, you will not be confused about how to get things going once you start using it for your business.
You get to make use of the hundreds of pre-designed templates available from this platform. So, you do not have to worry about creating one from scratch if you do not have the time. All you have to do is make use of the amazing templates available, and you will be good to go. In addition, the platform ensures that you get access to refined customer interaction through customized emails and newsletters.
Pricing plan
The pricing plan of the platform starts at $9 per month. So, you will find it to be much cheaper than other options. As a local business, this is a big win for you. More than that, if you simply want to test things out, you can create a free account with only five subscribers.
Features of Campaign Monitor
- Contact list segmentation
- Subscriber management
- Track bounce, clicks, and shares
- A/B test images
- Integration with third-party apps
- Built-in drag-and-drop builder
- Automated email newsletters
» MORE: Best Cheap Email Marketing Software
7. MailerLite – best for tracking email activities
Lastly, we MailerLite on the list for you. This is a more advanced email marketing service for you to use for your local business. More complex and refined features are available through this, which allow your businesses to achieve growth like no other.
The user-friendly interface ensures that you get the hang of things easily, without any issues. More than that, you also get to ensure that you create customized email layouts for your customers using the built-in drag-and-drop feature of the platform. You can also use the newsletter templates available for you to ease the process of starting up. Again, you get to manage your subscribers in the best possible manner, allowing yourself to track their email activities as well.
Pricing plan
The pricing of this platform starts at $10 per month, which is affordable for local businesses. It also offers a free plan for marketers with less than 1,000 subscribers. There are other more expensive options too, which depend on the number of subscribers.
Features of MailerLite
- Responsive email options
- Personalized emails
- Data tracking and analytics
- Automated emails and newsletter
- Tags for organization
- Landing pages templates
- Geolocation tracking
Is Email Marketing Still Effective?
Are you concerned about whether or not email marketing is still as effective as ever? Well, you do not need to worry about this. With over 3.9 billion email users, you will find that the number of people using this mechanism keeps growing. So, even if you’re reaching out to a small segment in the local market, they will be using emails.
Another interesting thing to know is that email marketing has a 44% ROI. Yes, you read that correctly. So, you get nearly $44 back for every $1 you spend. We were quite shocked at this discovery as well, but it’s true. So, you can only imagine how much your local business can grow through this.
More than that, you will find that about 89% of marketers consider that their email marketing strategies are successful. This is a much larger percentage than that of social media. Surprisingly, social media only offers you a 1.9% conversion rate. At the same time, email marketing offers you a 6.05% conversion rate. How amazing is that? We hope these stats have helped you believe more in email marketing than before.
» MORE: Outbound Email Marketing
Bottom Line
The bottom line is that email marketing is nowhere near its end. It is only seeing an increase in its demand as time passes. You will find many services available to help boost your local business, and the ones mentioned here are particularly beneficial to you. Make use of what these platforms have to offer you, and see a change in the overall marketing efforts of your local business. You will surely see more customers pouring into your business website, leading to more sales and growth opportunities for your business.