Online shopping makes it a little more difficult to determine the value of some products. For businesses that sell physical products, it might be hard to communicate the value of the product from a webpage. Online, you don’t have sales associates or managers to tell you about the product, and you aren’t able to look at it up close and personal. This is why superior marketing online is key to ensuring sales of your physical products.

This is where email marketing software comes in. Good email marketing software helps you market your products effectively and showcase all their benefits online.

When selecting a marketing software to use, you will want to ensure it allows you to reflect the strong business identity you have established at your physical stores. Additionally, you will want to ensure it can fully show your product in the best light, given your customers will be unable to inspect it in person.

However, knowing what you need for your email marketing software, the number of choices may be overwhelming. To make it simple, here are some of the best email marketing software available for physical products:

5 Top Email Marketing Software for Physical Products

  1. Omnisend – best for eCommerce products
  2. SendGrid – best for customization
  3. Sendinblue – best for send times optimization
  4. Adobe Campaign – best for AI-powered emails
  5. eSputnik – best for a pay-as-you-go plan

» MORE: How Effective Is Email Marketing?

omnisend

1. Omnisend – best for eCommerce products

Omnisend does a great job capturing all the critical elements of your products and allows you to market them exactly how you want to. The platform is focused on selling products and eCommerce, so you can expect a great experience using Omnisend. The template builder gives you full autonomy to customize how you want to with their easy drag-and-drop editor. You won’t need to have any coding knowledge to personalize your template.

Omnisend offers their product picker, which allows you to import products directly from your online store and redirect to your store’s link for your customer’s ease. While importing your various products, you can personalize the style, color, and more to ensure your product features fit the overall aesthetic of your email template design.

Omnisend provides an interesting option to run promotions completely through the program to promote more online sales. Also, it allows you to create discount codes and offers and manage expirations and redemptions. As a result, you can simply manage everything in one location.

These offers are important to customers and encourage higher open rates – 28% of subscribers state they’d like to see promotional offers twice or even thrice a week. You can also set up conditional content, showcasing different products and pieces of your emails for different audience segments to ensure all the content appeals to your individual audiences.

This is particularly helpful when it comes to marketing a wide variety of physical products. For example, if you sell products for both men and women, you can send specific emails targeted to both of these groups, sharing the products that apply to them individually. As a result, you can ensure each email you send is directly applicable to your customer segments and lead to higher returns on your investment.

Pricing

Omnisend offers four packages, starting with their Free plan that allows for up to 15,000 emails a month. To learn more about Omnisend’s different packages and what each offers, visit their website here.

» MORE: How Much Does Marketing Cost?

sendgrid

2. SendGrid – best for customization

SendGrid is another great email marketing software choice for your physical product marketing. This platform offers a wide library of various templates that grows every day, giving you plenty of options to choose from for an email layout that’s right for you.

Additionally, the software gives you opportunities to customize your specific business colors, logos, and copy to continue your brand identity in your email marketing communications. This will help your customers recognize your communications immediately as your own and establish a lasting image of your brand.

SendGrid also offers great client list management to help you strengthen your customer relationships. You can easily segment your customer lists to ensure you are sending specific communications to the right groups. From here, the software equips you with strong automation capabilities to maintain close relationships with your customers and keep them up to date on the status of your products.

For example, if you have products offered that lend to recurring purchases, you can schedule automatic email messages in SendGrid that remind customers to make their purchases again after the lifecycle of your product. Additionally, SendGrid helps you scale your relationship-building messages to large groups to continue to maintain them without having to maintain these relationships on an individual basis.

Finally, SendGrid also offers a range of tools and educational resources to help you optimize your email marketing communications and templates to ensure the furthest reach possible. This helps you leverage their software to the highest capacity and create successful campaigns.

Pricing

SendGrid offers four packages for customers, starting with a Free plan that offers up to 100 emails a day. Beyond this, SendGrid offers plans priced by the number of emails you are planning to send. These plans offer a range of features to help you market your physical products effectively. To learn more about SendGrid, visit their website here.

» MORE: Best Looking Email Marketing Software

sendinblue

3. Sendinblue – best for send times optimization

Sendinblue is another great option for email marketing software to help you market your physical products to your customers. The easy drag-and-drop template allows you to customize your emails easily, giving you the ability to either start with a template or create your emails from scratch. Sendinblue offers multiple opportunities to customize your templates throughout to ensure it looks exactly how you are envisioning before distributing them out to your groups.

The software automatically optimizes your email sending and delivery to ensure your customers receive your emails and read through them consistently. Using their machine learning-powered optimization capabilities, Sendinblue optimizes send times to distribute emails to customers when they are most likely to open emails.

So, you can simply enable this algorithm, and it will evaluate your previous campaign’s send time and success and send emails to your individual contacts when it makes the most sense for them. Individual send times are significant when distributing email communications, as 50% of marketers claim that there is no perfect time for sending email campaigns as every person and business is unique.

This capability helps you ensure more of your emails get read by more of your customers and ensures you aren’t wasting any time when it comes to developing your email templates. From here, Sendinblue tracks in-depth reports of your campaign’s success.

Beyond the typical email statistics like open and click-through rates, Sendinblue also shows you analysis based on more detailed segments. So, you can evaluate your email campaigns’ performance based on geographical segmentation, heat maps, and more to evaluate where your campaigns are thriving and areas of improvement.

Pricing

Sendinblue offers four different packages, beginning with their Free package that offers 300 emails per day. Beyond the Free plan, Sendinblue offers different capabilities and allowances for daily emails depending on which plan you take advantage of. For more information about Sendinblue, visit their website here.

» MORE: How Much Does an Email Marketing Campaign Cost?

adobe campaign

4. Adobe Campaign – best for AI-powered emails

Adobe offers plenty of tools for various design and marketing needs. So it makes perfect sense that they also offer email marketing software. Adobe Campaign allows you to create your emails from scratch or based on templates they create like many other software options.

However, they also allow you to integrate DreadmWeaver CC to create more designed and detailed email templates than your typical email marketing software. Here, you can leverage DreamWeaver to create and design your templates and utilize Adobe Campaign’s marketing tools to ensure success in your email distribution.

Adobe Campaign offers AI-powered emails to help drive open and click-through rates when sending your emails to your varied customer groups. The software uses AI to determine subject lines that will resonate with your customer groups based on the content of your email. Subject lines are particularly important to consumers: 47% of email recipients open emails just based on the subject line. This smart tool will ensure your emails get the intended response every time.

Adobe Campaign also offers dynamic content, allowing you to send individualized emails to each of your customer recipients. For example, you can customize based on salutations and emails personalized to share items left in their online cart or abandoned before checkout.

This capability is beneficial for selling physical products, as many people tend to abandon their potential purchases and forget, leading to plenty of unnecessarily lost sales. These individualized emails help you reach customers based on their unique activities easily and lead to a higher likelihood of purchasing your physical products.

Pricing

Adobe Campaign begins at $9 a month, and you are able to include different add-ons to your purchase to ensure you are getting all the tools you need to complete your marketing campaigns successfully. To learn more about what Adobe Campaign has to offer, visit their website here.

» MORE: Best Email Marketing Software for 10,000 Contacts

esputnik

5. eSputnik – best for a pay-as-you-go plan

eSputnik is another great email marketing software option to help you market your physical products effectively. The software allows for the utmost personalized email marketing, allowing you to customize your individual emails to meet the needs of your varied consumers.

Through eSputnik, you can personalize your emails to your individual customers right in the template. The software offers conditional statements, cycles, and other elements to create your dynamic emails as you create them out through their template builder.

eSputnik also allows you to enact automatic emails that continue your relationship beyond their initial purchase – you can send emails to share with your customers’ products that pair well with the product they recently purchased or recommendations for Popular products based on other customers’ purchases. This helps you showcase the spread of products you have to offer beyond what your customer initially purchased, leading to more varied purchases and tire investment on your return.

eSputnik also allows you to optimize your email communications regardless of where your customers are reading them. You can see how your email templates look on both desktop and mobile and personalize templates based on the platform your customers are viewing them.

For example, if some pieces of mobile content may not render well on your customer cell phones, eSputnick allows you to remove or add certain pieces in the same email to ensure regardless of where it’s delivered, it is always arriving in customers’ inboxes in its most optimal form.

This helps you reach your customers wherever they are and ensure that your emails Represent your products in the best way possible every time. How your email communications render on mobile devices is incredibly important – Email open rates on mobile grew to 68% in 2016 compared to 21% in 2012.

Pricing

Unlike other email marketing software options, eSputnik offers a pay-as-you-go plan for their software, starting at $1.99 per 1,000 emails. The Optimal plan offers unlimited messaging and ranges in price based on your contact list, starting free for up to 500 contacts. To learn more about eSputnik’s tools and capabilities, visit their website here.

Final Thoughts

When marketing your physical products, you want to ensure you have a great email marketing platform that allows you to showcase your unique products in the best way possible.

Each of these email marketing software options helps you create attention-grabbing templates that draw your customers in and encourages more sales over time.

Determine which software works best for you by reviewing what benefits each one offers and how they relate to your product selling goals. From there, you will be able to share updates about your products and achieve success selling your physical products online!

Sources:

https://www.campaignmonitor.com/resources/infographics/24-email-marketing-stats-need-know/
https://www.invespcro.com/blog/email-subject-lines-statistics-and-trends/
https://blogs.constantcontact.com/email-marketing-statistics/
https://databox.com/best-time-to-send-email-sales-marketing-experts

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