Marketing proves to be an essential part of every business. There is a need for more content for customers to keep up with the competition. So, it is important to consider the platform through which you are reaching out to your customers as well. With over 3.9 billion users currently, the number of email users keeps on increasing. And, tapping into this market seems to be the most obvious thing that marketers can do. However, you can maximize your benefits while using some of the best email marketing software in the world.
What Is The Best Email Marketing Software?
You might be wondering what the best email marketing software might look like. Well, this entirely depends on your requirements. Businesses need these services for growing their mailing lists, eCommerce businesses, blogging platforms, and much more. So, the best email marketing software depends entirely on your needs.
Essentially, whichever platform you choose should enable you to do certain things. These include the following:
- Easily design emails
- Segment your lists
- Personalize emails
- Offer reporting/analytics
- Hit the primary inbox
These are some of the more basic things that your email marketing software should help you do. More often than not, you will find most of these features available in the software. However, the one that entails all of them makes them the ideal option compared to the rest.
How To Choose An Email Marketing Software
If you’re thinking about choosing the best email marketing software, you will have to look at a few things.
- Does the platform offer ease of use?
- Does it offer features that help meet your business goals?
- Is the pricing of the software under your budget?
- Does it offer a free trial to test out the features?
- Does the platform have good reviews about it?
After careful consideration, we have compiled a list of seven of the best email marketing software that you can make use of for your business needs.
Top 7 Email Marketing Software In The World
- Moosend – best for advanced automation
- MailerLite – best for user-friendly interface
- GetReponse – best for auto-funnel option
- Pabbly – best for managing subscribers
- Constant Contact – best for small businesses
- MailChimp – best for integration with third-party platforms
- Omnisend – best for eCommerce integration
Now, before any further ado, let’s get into the details of the top seven best email marketing software in the world listed above. Make use of these to help improve your overall marketing efforts and see a major difference.
» MORE: How Effective Is Email Marketing?
1. Moosend – best for advanced automation
The first one we have here is Moosend. It is created to ensure that you enhance your relationship with your customers. By automating your mailing system and ensuring that you have personalized emails sent out, you get to work on satisfying your customers more than ever.
Make use of the drag-and-drop built-in features of the platform to customize your layouts for the emails you send to your customers. You can also use the images, social icons, text blocks, and other features that this drag-and-drop tool provides. Use this feature on your desktop or even your smartphone to get the maximum usage out of it.
One of the most exceptional features of Moosend would be its automation tools. You get to build automated workflows to ensure that you can increase the number of customers coming back to you. Along with this, you can set up personalized emails to turn recurring customers into loyal ones. Through the trigger, control steps, and action components, you get to ensure that you create a workflow that proves to be effective for your email campaigns.
Pricing plan
The best thing about Moosend is that its pricing begins from merely $8/month, which is quite inexpensive compared to other options.
Features of Moosend
- Automated workflows
- List segmentation
- Exceptional customer support
- Landing page builder
- Custom forms creation
- Subscriber management
» MORE: What is an Email Marketing Strategy?
2. MailerLite – best for user-friendly interface
Next, we have MailerLite. You will find that there are more than 600,000 users of MailerLite across the world. So, you can imagine how effective it must be to have so many people using it. The platform is known to be very simple to use because of its user-friendly interface. If you’re a beginner, then this works the best for you. However, there is no limitation to who can use this platform.
The constant support it offers helps ease things down when you’re in the middle of an issue. But, most of the time, you will discover that there isn’t much difficulty going through with the features that this platform has to offer. You get access to easy designs that you can use for your mailing list.
Pricing plan
If you’re a small business with less than 1,000 subscribers, then you can use their free plan to help set yourself. However, there are many more extensive options available as well. If you decide to upgrade your plan to the $10/month option, you can access more features. These enable you to work on your email marketing needs better.
Features of MailerLite
- Landing page builder
- Pre-designed templates
- Email surveys
- eCommerce integration
- 24/7 customer service
- Responsive email designs
» MORE: Best Cheap Email Marketing Software
3. GetResponse – best for auto-funnel option
Next, we have GetResponse. It is considered to be one of the more reliable email marketing software in the industry. You will find it convenient to use and ensure that your email marketing campaigns are successful. This is highly possible because of the exceptional landing pages you can create with this platform.
The mobile-friendly software ensures that you access it from various locations. So, you do not have to be stuck to your desktop at all times. The more renowned feature of the platform is the auto-funnel option. The auto-funnel feature comprises over 30 designs and templates for you to use for your email marketing.
With GetResponse, you don’t have to do much. Just select from the range of pre-designed landing pages in the system, and you are good to go. But, of course, you can also further customize them to meet your specific needs.
Pricing plan
You get access to a free trial for 30 days to understand how the platform works. This is great to get yourself accustomed to the features that it has to offer. More than that, you also get a great pricing plan with this. The basic plan will cost you about $15/month. And moving forward, the prices will increase. However, you may save money by subscribing to yearly plans.
Features of GetResponse
- High-converting landing pages
- Email marketing campaigns
- Webinar software
- 30+ email templates
- Automation tools
- Customer segmentation
» MORE: What is a Good Open Rate for Email Marketing?
4. Pabbly – best for managing subscribers
Next, we have Pabbly. It is one of the best email marketing software in the world that offers you almost every feature you’ll need to conduct an effective email marketing campaign. But, again, this platform has so much to offer you at a highly affordable rate.
You want to make sure that you create your emails through the most convenient option out there. And, Pabbly is here to help you out in this aspect. It offers you hundreds of pre-designed email templates that you can make use of for your emails.
More than that, you will find that it is highly efficient for managing subscribers while also ensuring that spam complaints are dealt with efficiently. You also get access to autoresponder emails, list management, automation, and much more. Through these features, you get to design and implement effective email marketing solutions.
Pricing plan
You will find that the pricing plan for this platform is relatively cheaper than other options. There are about five packages that you can go for. Starting at $29/month for 5,000 subscribers and going up to $349/month for over 200,000 subscribers. This seems like a pretty great option for the quality it offers and prices.
Features of Pabbly
- Built-in drag-and-drop design tool
- 500+ pre-designed email templates
- Automated follow-up emails
- Subscription form creation
- Email list cleaning
- Marketing automation
» MORE: How to get Email Lists for Marketing
5. Constant Contact – best for small businesses
Next, we have Constant Contact. This platform has been in the industry for quite a while now. This platform has undergone several modifications that have resulted in effective email marketing software. And a large number of businesses make use of this for their regular email marketing needs.
Constant Contact, which targets small businesses, guarantees that you have an easy and user-friendly interface. The presence of this ensures that you have a comfortable time learning how to use the features it offers. Here you will discover over a hundred mobile-optimized email template designs.
More than that, you will also get access to customer segmentation, which will allow you to connect to your customers with personalized emails. Another thing to note is that you get real-time data reports and analytics from this platform. This enables you to work on your email marketing strategies better.
Pricing plan
The pricing mechanism for Constant Contact mainly revolves around the number of contacts you have. The price plans start with the cheapest option of $18/month for 500 contacts. Of course, the more contacts you have, the more it will cost you for your email marketing. But don’t let this stop you. The features offered here are worth the money you spend.
Features of Constant Contact
- Mobile-optimized use
- 100+ design templates
- Real-time reporting/analytics
- Event tracking and management
- Access to drip campaigns
» MORE: Email Marketing Coordinator
6. MailChimp – best for integration with third-party platforms
Next, we have MailChimp. The platform is one of the most used ones when it comes to email marketing. Over a billion emails are sent through this platform alone. So, you can imagine the extent of its use. The best thing about MailChimp is that it is easily accessible to many businesses. In addition, they offer a free plan which covers almost every basic feature. So, there may be no need to go for the paid options.
You will find automated workflows and autoresponders available through MailChimp. The platform is easy to understand as it has a user-friendly interface and ensures that you can use it through your phone or desktop. You can send your emails with ease through MailChimp and integrate other third-party platforms to get access to reporting and analytics as well.
Pricing plan
The free plan offers about 12,000 emails to 2,000 subscribers in a month. You can also increase these limits by going for the paid option. These are relatively affordable and won’t cost you too much, considering the number of subscribers you can reach out to. So, you will be able to reach up to 2,500 subscribers at $30 per month.
Features of Mailchimp
- Autoresponders
- Third-party integrations
- Reporting and analytics
- Customized emails
- Event-triggered email
- Subscriber management
» MORE: Outsource Email Marketing
7. Omnisend – best for eCommerce integration
Lastly, we have Omnisend. This one here is perfect for those hoping to integrate their eCommerce business with their email marketing software. It offers you much more than any other email marketing software. Your email marketing is integrated with your social media, push notifications, and so much more. Over 40,000 people make use of this platform across the world, and the number keeps on growing.
With Omnisend, you get to understand your customers’ behavior and decisions by considering your customers’ website browsing behavior. More than that, you also get to track the actions they take on your platform and send them emails that are much more relevant to their actions.
You’re able to attract more customers with abandoned cart emails, welcome emails, and so much more through this efficient email marketing software. Segment your customers, messages, and more through the features it has to offer you.
Pricing plan
The pricing plan that Omnisend offers you is quite affordable as well. Their pricing plan starts at a $16/month standard plan, which offers you the automation and 15,000 emails in a month. If you wish for a more detailed plan, you can go for the other more expensive options it has available. The platform enables you to market your brand in the best way possible.
Features of Omnisend
- eCommerce integration
- Social media integration
- Data reporting and analytics
- Automated workflows
- Interactive sign-up forms
- Post-purchase automated mails
» MORE: Omnisend Alternatives
Bottom Line
Once you start making use of email marketing software, there is no going back. Choose from one of the best email marketing software in the world mentioned here to see a difference in your marketing results. With a high ROI, email marketing takes on a positive role in your business planning.
So, make sure that you are thorough when it comes to choosing your email marketing software. You will make a great impact on the number of returning customers and the exposure of your business by incorporating an email marketing tool.