11 Best Marketing Agency CRMs Of 2024 (Free & Paid)

Marketing is a tough business. It’s not just about selling products and services. It’s also about convincing people to buy them. And that means you need to know your customers well – what they want, how they behave, and why they do things the way they do. That’s where customer relationship management (CRM) comes in. This article will explore some of the most popular CRMs available today. We will look at their key features, pricing plans, reasons to buy and reasons to avoid.

Upfront Conclusion

The best marketing agency crm right now is Bonsai and Salesforce marketing cloud

Top 11 the Best CRM for Marketing Agencies

Bonsai – Best For Keeping Projects Organized
Salesforce marketing cloud – Best Marketing automation software
Hubspot CRM – Best web-based application for lead generation
Nimble – Best complete contact center software
Insightly – Best customers relationship tool
Zoho CRM – Best online sales CRM
Convergehub – Best marketing tool
Sendinblue – Best ecommerce marketing tool
Active campaign – Best email marketing strategy tool
Freshworks CRM – Best business management tool
Zapier – Best marketing automation tool

1. Bonsai – Best For Keeping Projects Organized

PRICING: It is $24/month for the entry plan.

Bonsai is a great CRM software for marketing companies because it can help you keep your projects organized. This will improve your business productivity and allow your workers to focus on other important tasks. The platform will also help you enjoy better profitability.

The main feature of this platform as a CRM software is that it helps you add internal notes to track your clients. These notes can also allow you to update the customer with the latest information on their project. So you can enjoy a good relationship with your clients and benefit from open communication.

Tracking all your customers through notes will also help you maintain an organized list. So you can easily connect with the client in the future for marketing or other purposes.

KEY FEATURES

Add leads to your client portal system
Track different customers and their project deadlines at the same time
Organize your projects using timesheets and other documents
Create unique rates for different clients based on their business size and other factors
Add tags to your customer profiles to prevent losing important messages in your inbox
Improve company efficiency with a thorough active tasks tracker

REASONS TO BUY

It has a simple logging in method
You will also benefit from accounting and other features in the same plan
The dashboard is well-organized to help you manage clients easily
Bonsai also helps give clients their own project view for the receipts and contracts you have sent them

REASONS TO AVOID

The app may come with a learning curve if you’re technical skills are not that good

Visit Bonsai

2. Salesforce marketing cloud – Best Marketing automation software

PRICING: $20/user/month

Salesforce Marketing Cloud is one of the most popular CRM solutions today. Salesforce.com originally developed it as an internal tool to help its employees manage their contacts better.

KEY FEATURES OF SALESFORCE MARKETING CLOUD

Customer Relationship Management
Email Marketing
Lead Management
Social Media Integration
Campaign Tracking & Reporting

REASONS TO BUY SALESFORCE MARKETING CLOUD

Easy integration with other systems
Powerful email marketing tools
Great reporting options
Excellent mobile app
Good support
Free trial period
No contract
Very affordable price

REASONS TO AVOID SALESFORCE MARKETING CLOUD

Limited customization
Only available on cloud
No desktop version
No integration
Requires a lot of training
Slow performance

3. Hubspot CRM – Best web-based application for lead generation

PRICING: $25 per user/month

HubSpot CRM is another great option if you are looking for a simple yet powerful CRM system. HubSpot CRM is a web-based application that helps companies track lead generation, nurturing, and conversion activities.

KEY FEATURES HUBSPOT CRM

Contact Management
Lead Generation
Leads Nurturing
Automated Emails
Reports
Mobile App

REASONS TO BUY HUBSPOT CRM

Simple interface
Easy to use
Fast implementation
Good support
Affordable price
No contract
Free trial period
Integrates with various apps

REASONS TO AVOID HUBSPOT CRM

Lack of customization
Limited functionality
Poor UI design
Expensive
No free trial

4. Nimble – Best complete contact center software

PRICING: $40 per user/month

Nimble is a complete contact center software for managing every aspect of a call center operation. It includes everything from scheduling agents, routing calls, recording, monitoring agent activity, creating reports, etc.

KEY FEATURES OF NIMBLE

Call Center Software
Scheduling Agents
Routing Calls
Recording Calls
Monitoring Agent Activity
Creating Reports
Mobile Apps

REASONS TO BUY NIMBLE

Complete package
High-quality customer service
Scalability
Strong support
Flexible pricing
Customizable
Robust features
Easy setup
Efficient

REASONS TO AVOID NIMBLE

Costly
Complex
No mobile apps
No free trial
No good support

5. Insightly – Best customers relationship tool

PRICING: $20 per user/month

Insightly is an online tool that allows users to manage their contacts, create events, send emails, schedule meetings, etc. The platform also has a built-in CRM so that users can easily keep track of their leads, customers, and prospects.

KEY FEATURES OF INSIGHTLY

Event management
Email automation
Calendar management
Contacts management
Real-Time Analytics
Integration
Mobile Apps
Reporting Tools
Webinars

REASONS TO BUY INSIGHTLY

Powerful tools
User friendly
Great support
Simple installation
Easy to customize
Very affordable
No data storage limits

REASONS TO AVOID UNSIGHTLY

No API integration
No free trial
No good support
No good documentation

6. Zoho CRM – Best online sales CRM

PRICING: $14 per month

Zoho CRM is a cloud-based CRM application that provides all the necessary tools to run your own successful sales team. This CRM helps you build relationships with your clients by providing personalized information about your company.

KEY FEATURES ZOHO CRM

Sales Management
Customer Service
Marketing Automation
Lead Generation
Data Import & Export
Collaboration
Inbox View
Attachments
Bulk Emails
Charts
Reports

REASONS TO BUY ZOHO CRM

Easy to install
Good documentation
Fast implementation
Unlimited number of users
No data backup

REASONS TO AVOID ZOHO CRM

Customization might be confusing

7. Convergehub – Best marketing tool

PRICING: starts at $29 per month

ConvergeHub is a cloud-based CRM solution that allows you to manage and track every aspect of your business. It has covered everything, from sales to marketing to customer service.

KEY FEATURES OF CONVERGEHUB

Email Marketing
Social Media Marketing
Website tracking
Lead Generation
Database management
Web Form Builder
Analytics
Reporting

REASONS TO BUY CONVERGEHUB

Great pricing plan
User-friendly interface
Excellent customer support
Very flexible
Great documentation
Fast installation
Unlimited number of users

REASONS TO AVOID CONVERGEHUB

No mobile apps
No desktop apps
No good dashboard

>>More: Siebel CRM Vs. Salesforce: Which Is Better For You | Is CRM Considered A Database | Why Is CRM Important | Salesforce vs SugarCRM: Which Is Better For You?

8. Sendinblue – Best ecommerce marketing tool

PRICING: starts at $25/month

SendinBlue is the world’s first native email marketing platform built specifically for eCommerce. SendinBlue is trusted by brands like Nike, Dell, Microsoft, Disney, Starbucks, etc.

KEY FEATURES OF SENDINBLUE

Email Marketing Platform
Easy to use
Fast loading time
Has good reporting tools
Has great analytics
Has API integration

REASONS TO BUY SENDINBLUE

Free version
Ease of use
Fast Loading Time
Good customer service
Good reporting tools
Has mobile apps
Has desktop apps

REASONS TO AVOID SENDINBLUE

No good reports
No good tutorials
No good documentation

9. Activecampaign – Best email marketing strategy tool

PRICING: Starting at $15/month

ActiveCampaign is a cloud-based email marketing software solution designed to help you manage your entire email marketing strategy from start to finish.

KEY FEATURES OF ACTIVECAMPAIGN

Cloud-Based Software Solution
Mobile App
Desktop Apps
Support
Reports
Analytics
API
Customizable
No Monthly Fees

REASONS TO BUY ACTIVECAMPAIGN

Free Version
Cheap Price
Great Support
Customizable
Simple Interface
Easy To Learn
Easy To Set Up

REASONS TO AVOID SENDINBLUE

Slow Loading Time
Slow Reporting
Slow Analytics
Poor API
Poor Documentation

10. Freshworks CRM – Best business management tool

PRICING PLAN: Starting at $29/user/month

Freshworks CRM is a robust business management tool that helps small businesses grow their sales and profits.

KEY FEATURES OF FRESHWORKS CRM

Sales Management
Project Management
Invoicing & Billing
Dashboards
Reporting
Analytics
Mobile Apps
Web Forms
Social Media Management

REASONS TO BUY FRESHWORKS CRM

Free Trial
User Friendly
Easy to learn
Easy to set up
Mobile Apps
Webforms

REASONS TO AVOID FRESHWORKS CRM

Poor documentation
Limited customization options
Expensive pricing plan
Unstable UI design
Poor desktop apps
Poor API

11. Zapier – Best marketing automation tool

PRICING: Starting at $99/month

Zapier is a platform that connects over 1,500 applications to automate workflows between them.

KEY FEATURES OF ZAPIER

Connects Applications
Automate Workflows
Supports Multiple Platforms
Drag and Drop Functionality
Integrates With Other Services
Wide Variety of Plugins
Online Community
In-App Help Videos

REASONS TO BUY ZAPIER

Free trial
Cheap price
Easy setup
Integration with many services
Online community
In-app help videos
30-day money-back guarantee

REASONS TO AVOID ZAPIER

Limited integration options
Not very user friendly
Not stable
Expensive
Poor customer service

FAQs

How do I know which CRM is right for me?

You should choose a CRM based on your industry. Your CRM should have these features:

Contact management
Document management
Task management
Calendar management
Reporting
Analytics
Mobile apps
Webforms
Social media management
Customer relationships
Project management

Which CRM has the most advanced features?

There are two types of CRMs: cloud-based and self-hosted.

Cloud-based CRMs are hosted on the internet. They are usually cheaper than self-hosted CRMs. Self-hosted CRMs are installed on your server. They are more expensive, but they give you complete control over everything.

Should I pay extra for additional modules?

Yes! Most CRMs include basic contact management, document management, task management, calendar management, reporting, etc. However, if you want to add more complex features such as eCommerce, social media, lead generation, project management, etc., you must purchase those separately. For example, if you want to create a Facebook page for your business, you must pay for that separately.

Is it possible to integrate my CRM with other tools?

A. Yes! Many CRMs allow you to connect them to external applications (e.g., Google Sheets). This means that you can easily sync your data between different applications.

Will my CRM, work with our current system?

It depends on how much customization you require. Generally speaking, most CRMs are compatible with Microsoft Excel spreadsheets.

How long does it take to set up my CRM?

Implementing a CRM could take about 11 months to about a year (to train 50 to 100 people). While setting up a new CRM software takes about 15 minutes. Once you have done this, you can start using your CRM immediately.

What are the 4C’s of CRM?

To get a successful result from a CRM, the following managing 4C’s should be considered:

Customer experience
Conversation
Content
Collaboration