Having a list of email addresses is the most important part of any email marketing business. The “List” and building it as large and making it as quickly as possible are the two most important things to consider as well.
Having subscribers to send your marketing emails is part of the first move. And, this makes it far more likely that you can get people to see what your offers are.
However, building a proper email list can be accomplished in different ways. But it is possible to build a list very quickly if you put in a great effort. For this article, we came up with a list of 10 efficient ways to build your list as quickly as possible. We hope that you will find the method that will work for you from our list below.
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10 Effective Ways to Build an Email Marketing List
- Create multiple signup locations for prospects
- Incentivize readers to become subscribers
- An Internet Landing Page is invaluable
- Take advantage of your social media accounts
- Find a good autoresponder tool
- Setup email groups within your “Email List”
- Use an uncomplicated signup process
- Find a good frequency for your email campaigns
- Do not resort to buying an email list
- Keep a close eye on your email list
1. Create multiple signup locations for prospects
There are many ways to encourage people to sign up for your subscriber list. You can post your opt-in page on the homepage of your site, your blog. This opt-in form is designed to capture the name and email address of the visitor.
By using a double opt-in type form, a confirmation email is automatically sent to the subscriber. This confirms that they are interested in receiving future emails from you.
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2. Incentivize readers to become subscribers
It is always a good idea to offer an incentive for people to fill out your opt-in form. After all, their name and email address are beneficial to you, and therefore you should be willing to offer them something in return.
These incentives can be in the form of giveaways, coupons, discount codes, and other perks. But, of course, the more reasons to make your opportunities seem better than all other emails is that your subscribers are receiving in their inboxes.
3. An Internet Landing Page is invaluable
When it comes to email marketing and building an email list, the easier you can make it for them to sign up, the better. One of the best tools is a simple landing page that is uncomplicated.
A landing page with a single subject will work best to gather names and email addresses. It is really easy to use landing pages in conjunction with other forms of advertising.
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4. Take advantage of your social media accounts
Social media is one of the fastest-growing methods of gathering leads for Internet Marketers these days. There are billions of posts being added and circulated across several very large social media platforms such as Facebook, Twitter, Instagram, Linkedin, just to name a few.
By placing your opt-in forms inside posts, you will increase your reach to many more people. Social platforms also allow you to use visual inducements to encourage signups as well.
5. Find a good autoresponder tool
It is advantageous to send out email messages frequently to people interested in your products, services, and opportunities. Using an autoresponder service allows you to set up and schedule automated email messaging that goes out to all of the people on your list that you choose.
There many different providers for you to chose from, and they are generally fairly affordable. Just find one that fits in with your situation is the best way to go.
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6. Setup email groups within your “Email List”
While the heart of any email marketing business is the “The List,” how you use the list is the lifeblood. This means you have to pay close attention to it and ensure that it is functioning at its best. The best way to optimize your email list is to make sure that it is well organized.
By setting up your email list by groups, you will be able to ensure that you are sending out the right email offerings to all of the subscribers on your list. The better you analyze your subscribers and how they react to your emails, you can easily set up specific groups fairly quickly.
7. Use an uncomplicated signup process
Since the goal for most email marketing businesses is to convert subscribers in sales, it is important to qualify as many people as possible. Unfortunately, the more you ask of a prospect on the front end, the potential for scaring them off is a distinct possibility.
This means that when you are using an opt-in form, you may have to limit your questions to just the name and email address. For some, you may only be able to ask for their email address without fear of scaring them off.
8. Find a good frequency for your email campaigns
There really is no one-size-fits-all number that applies to the frequency in which you send out emails. So, with that said, you need to put in the time to figure out by trial and error to get the frequency of your email campaigns.
The email service you are using should have provided you with a dashboard filled with tools designed to help you analyze the results of each email campaign you set out. If you send out too often, you risk irritating your subscribers. And, if you don’t contact them enough, you risk your conversion rates.
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9. Do not resort to buying an email list
Don’t let anyone tell you that email marketing is easy and that you don’t have to put in the work. Some of those people may try to convince you that you can take the easy way out and buy a complete email list and shortcut the process.
You really should avoid this at all costs, even though it may sound like a good idea. The primary reason being none of those people have any idea what you have to offer, and therefore the conversion rates will like to be very poor at best.
10. Keep a close eye on your email list
Last but certainly not least, you need to keep a really close eye on your email list at all times. After all, it is what drives the success or failure of your email marketing business.
By paying attention to your list, you will learn a whole lot about people and what motivates them to make purchasing decisions.