Because of the rise in the number of individuals checking their phones regularly, SMS has grown more popular as an evolution of email marketing. In addition, SMS marketing helps businesses reach their clients at the push of a button because nearly everyone owns a cell phone.
To help you pick the cold email software best suited for your needs, we’ve compiled a list of our narrowed-down, top 12 email software available, along with the pros and cons of each.
Top 12 SMS Marketing Software
- Bitrix24– Best for Project Management
- Sendinblue – Best for Tracking Business
- TextMagic – Best for Automatic Scheduling
- ClickSend – Best for Managing Integrated SMS
- Salesmsg – Best for Smaller Businesses
- SimpleTexting’s – Best for Mass Texts
- Klaviyo – Best for Email Search
- Postscript – Best for SMS Marketing for Shopify Stores
- Attentive- Best All-Around SMS Software
- SMS Bump – Best for Reliability
- Emotive – Best for Building Customer Relationships
- Avochato – Best for Real Estate Agencies
1. Bitrix24 – Best for Project Management
Pricing: Basic: $49/mo, Standard: $99/mo, Professional: $199/mo
Bitrix24 is one of the most popular SMS marketing software and CRM, with over 8 million firms using it. Cloud and on-premises deployment options are available and open-source code access. Individual SMS messages can be sent on the free plan. However, bulk SMS and SMS marketing automation are only available to business Bitrix24 users that pay $49 per month.
| Pros | Cons |
| It’s an efficient tool in project management, and you can track time spend on a project. | Some of its functions don’t operate perfectly. |
| Allows you to monitor and visualize the entire sales flow of the company. |
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2. Sendinblue – Best for Tracking Business
Pricing:Free version,Lite: $25/mo,Premium: $65/mo,Enterprise:
Sendinblue is a digital marketing platform that provides businesses with all of the tools they need to engage with their consumers and clients on the internet.
They also provide a CRM, which helps businesses keep track of every customer interaction they have with the consumers they reach. This capability also enables businesses to segment their contacts into multiple target groups, allowing marketing efforts to be tailored to each consumer.
| Pros | Cons |
| A wealth of transactional email and SMS features | Initial account setup can be tedious. |
| Includes basic CRM functionality | Data import can be convoluted. |
| Impressive range of automation and integration | Advanced template creation is a separate service and cost |
| Expanded template building options |
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3. TextMagic – Best for Automatic Scheduling
Pricing: Free trial. Plans start at $25 per month.
TextMagic is a UK-based SMS provider with over 14 years of expertise in assisting businesses with improving communications and mobile marketing through internet text messaging. TextMagic is a text messaging solution for businesses that sends consumers notifications, alerts, reminders, and SMS marketing messages.
You can send mass SMS online using TextMagic’s desktop, browser, or mobile apps. Customers can have two-way conversations with them. You can also send and receive text messages using your email account. You can also use their reporting and analytics features to keep track of your leads and overall outreach.
| Pros | Cons |
| It is very easy to import a contact list. | It can be costly. |
| There’s no bulk send option. | |
| The simplicity of creating a template makes this a breeze to use. |
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4. ClickSend – Best for Managing Integrated SMS
Pricing: Tiered pricing starts at two cents per message.
Without having to download any proprietary software, ClickSend allows businesses to send thousands of text messages from anywhere in the world. In addition, users can use their SMS service provider or email accounts to send bulk text messages.
Users may use a cloud-based tool to handle various digital marketing campaigns, moving between email, text, fax, and even non-SMS platforms like Facebook and WhatsApp on the go. While these features make ClickSend a far more complete service, it’s probably best suited to seasoned marketers and developers.
| Pros | Cons |
| Great for managing integrated SMS, email, and postcard marketing. A very responsive and caring customer service setup. | The inability to auto-delete bounces or no-delivery. The Opt-out is automatic, but not the bounced numbers. |
| Good customer service and very easy to use. |
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5. Salesmsg – Best for Smaller Business
Pricing: You may inquire about the price on their website.
Smaller businesses may use Salesmsg to ensure they have the tools they need to communicate with their consumers. While the user interface of Salesmsg may not appear to be outstanding, its quality stems from its simplicity and flexibility to integrate with other apps. In addition, Salesmsg may generate new phone numbers for businesses to call their consumers utilizing local landlines and phone services, allowing them to reach out to a limitless number of people using scripted replies.
You may schedule certain messages to go out during the day and set up auto-replies during non-business hours. In addition, users may import contacts into the Salesmsg app, which also has a call-forwarding feature that transfers all calls to your business to your phone or landline.
| Pros | Cons |
| The interface is simple to use. | Smartphone applications appear to be lacking in many ways. |
| It’s simple and productive to have two-way dialogues. | You don’t get savings for sending more messages, so even if you send many bulk texts, your SMS and MMS charges stay the same. |
| The straightforward user interface makes it simple to arrange meetings, update schedules, relay messages to other team members, and remove numbers from an SMS list. | Some developers and skilled marketing teams may be limited by the basic design. |
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6. Simpletexting – Best for Mass Texts
Pricing: Starting from $25.00 /month
SimpleTexting’s capabilities are extensive, with users being able to send mass texts and create drip campaigns that automate the sending of one or more messages as follow-up texts. In addition, it is simple to manage consumer data and deliver customized SMS.
They also have a dedicated customer support team and a wealth of materials to assist new developers in learning the ropes of SMS marketing.
Users may also measure their clicks and engagements, as well as the number of users who have unsubscribed and thorough breakdowns for each marketing campaign.
| Pros | Cons |
| Simple Texting is easy to use and has a lot to offer. | There could be more of a drip campaign option to make messages more automated. |
| The many integrations it offers. | There’s an overuse charge. |
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7. Klaviyo – Best for Email Search
Pricing: Price: Free trial, then custom pricing.
Klaviyo is the first unified marketing automation software that combines SMS and email functionality into a single platform. In the United Kingdom and Australia, SMS is now accessible.
| Pros | Cons |
| Amazing templates | More effort has to be made to the onboarding process. |
| WordPress with WooCommerce integration | Email flow creation might take a long period due to page upload issues. |
| Excellent customer service |
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8. Postscript – Best for SMS marketing for Shopify stores
Pricing: Free trial, prices start at $.01/message, minimum $25 / mo.
Postscript is an SMS version of Mailchimp. It makes it simple for e-commerce businesses to set up completely compliant SMS and MMS marketing. Postscript, which is already available on Shopify and other platforms, works with hundreds of e-commerce companies to help them improve sales. As a result, merchants report excellent levels of engagement, with average open rates of 95% and click-through rates of 20%.
| Pros | Cons |
| Your team will be able to develop a TCPA-compliant subscriber list. | The cost is higher than other platforms. |
| You can leverage Shopify data to create targeted text marketing campaigns. | |
| You can conduct two-way interactions with consumers. |
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9. Attentive- Best All-Around SMS Software
Pricing: By request
Attentive is a tailored mobile messaging platform that can soon become a top-three income source for creative businesses and organizations. Attentive provides interesting text messages to each subscriber at every customer lifecycle stage using real-time behavioral data. Over 4,000 prominent firms use attentive, and it delivers excellent results, such as 30%+ click-through rates and a 25x+ ROI.
| Pros | Cons |
| The high ROI and click-through rate. | There could be some approvements on analytics. |
| The onboarding process is easy. | The pricing is not transparent. You may end up spending more than planned. |
| The software is very user-friendly. |
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10. SMS Studio – Best for Reliability
Pricing: Start for free
SMSStudio is a popular SMS marketing platform for Shopify and BigCommerce shops looking to create effective client retention and engagement campaigns.
| Pros | Cons |
| One of the most effective SMS marketing campaign builders is SMSStudio’s flow builder. | BigCommerce does not support flow building or A/B testing. |
| For both segmentations and automations, relevant and useful templates are supplied. | Alternative client information cannot be stored in custom fields. |
| Only SMSStudio’s most expensive package includes A/B testing. |
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11. Emotive- Best for Building Customer Relationships
Price: Free trial, then custom pricing.
Emotive is an SMS marketing platform designed for fast-growing e-commerce firms that want to run effective SMS campaigns. Over 750 enterprises have utilized emotive for their e-commerce sites. Its segmentation and automated message flows are noteworthy characteristics.
| Pros | Cons |
| For your business, Emotive provides a specialized customer success manager and copywriter. | In general, Emotive is more costly than SMSStudio and Postscript. |
| Emotive’s automatic messaging tools are highly robust, and it comes with a wealth of segment metrics relating to consumer activity. | Emotive does not allow for the creation of unique custom fields. |
| Instead of an analytics dashboard, Emotive provides downloadable reports. |
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12. Avochato- Best for Real Estate Agencies
Price: Free trial, plans start at $99 per month
With Avochato’s solutions for teams, marketers, and contact centers, SMS messaging and live chat has never been easier. You may SMS your prospects, clients, or employees in minutes using your Avochato phone number, which requires no programming.
Avochato enables sales, marketing, support, and operation teams, to engage with various audiences more effectively and efficiently.
| Pros | Cons |
| It’s a feature-rich mobile marketing platform that’s also reasonably simple to use. It has crucial integrations. | It lacks a dynamic user community and instructive knowledge base. |
| Excellent customer service. | No individualized messaging. |
| It doesn’t integrate with CRMs. |
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Frequently Asked Questions
What is SMS marketing, and how does it work?
SMS marketing is a method of disseminating promotional messages, new product updates, promotions, and other information via permission-based text messaging.
Is SMS marketing a good idea?
It’s dependent on the size and goal of your campaign. However, because of its high conversion rate and capacity to enhance other channels, SMS marketing has proven to be one of the most effective marketing tactics.
What is the definition of an SMS marketing campaign?
An SMS campaign is a type of marketing that allows companies to communicate with their consumers via text message. SMS marketing, like email marketing, maybe quicker and easier to set up depending on your strategy.
What is the price of SMS marketing?
Depending on the software and package you use, SMS marketing might cost anywhere from $0.00 to $95.00.
What is the significance of SMS marketing?
All the above systems are designed to make it simple for small businesses to launch and manage SMS campaigns. These tools may be used by anybody unfamiliar with SMS advertising to construct automated campaigns that contact clients in the most direct way imaginable.
Is text marketing through SMS more effective than email marketing?
Although email marketing remains successful, data reveals that SMS open rates are 82.1 percent compared to only 24 percent for emails. Text messages are more successful than emails since they are difficult to ignore and easy to obtain.
Is it possible to integrate my SMS and email marketing campaigns?
You may use email marketing to supplement your SMS marketing efforts. You can handle everything from one dashboard if you utilize an all-in-one platform like SendinBlue. This will help you keep track of your contacts and ensure that you aren’t bombarding them with emails and texts at the same time.