The marketing world is constantly changing. With technological advances in today’s day and age, brands are turning to affiliate marketing to reach potential customers. Affiliate marketing allows brands to use their consumers as the primary marketing tool for their brand or company. To successfully build and utilize an affiliate program, brands must have an affiliate management software platform. An affiliate management software platform streamlines affiliate programs, making it straightforward and painless when it comes to tracking analytics, managing affiliate commissions, measuring website traffic, detecting fraud, and managing revenue from affiliate partners.
There are a variety of affiliate management software platforms ranging from primary platforms to advanced platforms. Whether you have a company with ten affiliates or thousands of affiliate partners, a management software will assure that you can manage your affiliates. To help you in selecting the best software for your brand and needs, we have compiled a detailed list of the nine best affiliate management software platforms available today. Read on to learn about each software, as well as the pros and cons associated with the platform.
Top 9 Best Affiliate Management Software Platforms in 2022
- Affise – Best Affiliate Management Software for Functionality
- FirstPromoter – Best Affiliate Management Software for Affordable Pricing
- Kartra – Best Affiliate Management Software for Versatility
- LeadDyno – Best Affiliate Management Software for Social Media Integration
- PartnerStack – Best Affiliate Management Software for Customization
- Post Affiliate Pro – Best Affiliate Management Software for Advanced Features
- Referral Rock – Best Affiliate Management Software for Services
- Tapfiliate – Best Affiliate Management Software for Beginner Affiliate Programs
- Tipalti – Best Affiliate Management Software for High Volume Companies
1. Affise – Best Affiliate Management Software for Functionality
Pricing: Beginning at $499 per month, custom pricing plans are available
Affise specializes in software platforms for brands and advertisers, agencies, and networks. Affise has a variety of features, including analytics tracking, affiliate management, commission management, fraud detection, referral tracking, and rewards management. According to a brand that uses Affise, they experienced three times revenue growth due to new user-engagement strategies provided by the software.
| Pros | Cons |
| User-friendly platform | Not very customizable |
| API Integrations | Not all features are included in the price |
| Affordable | Image and loading delays |
Website: https://affise.com/
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2. FirstPromoter – Best Affiliate Management Software for Affordable Pricing
Pricing: 14-day free trial, Starter plan $49/month, Business plan $99/month, Enterprise plan $149+/month
FirstPromoter is a simple and easy-to-use program, perfect for beginners or those with limited experience in affiliate management software programs. With many different plans, FirstPromoter is an ideal software for many users. Features you get with FirstPromoter include flexible commissions, customizable payout terms, and direct URL tracking. These unique features can help you create the perfect affiliate program for your company.
| Pros | Cons |
| Responsive customer support | Complex onboarding |
| Quick setup | Basic reporting |
| API Tracking | – |
Website: https://firstpromoter.com/
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3. Kartra – Best Affiliate Management Software for Versatility
Pricing: $1 for 14 day trial, Starter plan $99/month, Silver plan $199/month, Gold plan $299/month, Platinum $499/month
With 125 reviews on Capterra, Kartra is one of the most reviewed affiliate management software platforms. Kartra offers affiliate management, analytics, campaign management, commission management, and much more. Kartra is an all-in-one platform that offers many different business features making it one of the most versatile software platforms on the market. With Kartra, you can manage and recruit your affiliates in one, easy-to-use platform. Kartra has been featured on NBC, ABC, CBS, and more. Kartra is a versatile affiliate management software that will meet the needs of your company and brand.
| Pros | Cons |
| Training tutorials | Limited member and sales analytics |
| Easy setup | No tutorial trainings |
| All-in-one | Learning curve |
| Royalty-free graphics and pictures | – |
Website: https://home.kartra.com
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4. LeadDyno – Best Affiliate Management Software for Social Media Integration
Pricing: Free 30 day trial, Starter plan $49/month, Biz Builder plan $59/month, Accelerator plan $79/month
Founded in 2014, LeadDyno is an up-and-coming affiliate management software platform. LeadDyno has numerous features to help improve your affiliate program. You can send emails, manage commissions and affiliates, track referrals, and promote your brand on social media with LeadDyno. Since 2014, LeadDyno has tracked over 81 million referrals and clients made over $200 million in affiliate sales during 2020 alone. If you are looking to use social media in your affiliate program, LeadDyno is the affiliate management software for you!
| Pros | Cons |
| Social media promotion | Limited analytics |
| Easy integration | Slow customer support |
| Simple setup | – |
Website: https://www.leaddyno.com/
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5. PartnerStack – Best Affiliate Management Software for Customization
Pricing: Customized pricing packages depending on needs
PartnerStack has many beneficial features for any brand or company looking for an affiliate management software. With PartnerStack, you can manage campaigns, affiliates, reward programs, referrals, bonuses, and commissions. PartnerStack has an average 4.9-star review on Capterra. PartnerStack has been trusted by brands such as Intuit, Freshworks, and Unbounce. The many features available on PartnerStack will allow you to customize your affiliate program to meet your brand needs.
| Pros | Cons |
| Easy for affiliate partners to use | No tutorial videos |
| Customization | Limited payment options |
Website: https://partnerstack.com/
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6. Post Affiliate Pro – Best Affiliate Management Software for Advanced Features
Pricing: Free 14 day trial, Pro plan $97/month, Ultimate plan $197/month, Network plan $477/month
Post Affiliate Pro is an advanced, all-in-one affiliate management software. Founded in 2004, this platform has been trusted by millions of users. Post Affiliate Pro is trusted by brands such as Discover Cars, Draftfury, and Claim Flights. Post Affiliate Pro is one of the most advanced affiliate management software platforms on the market. With over 48 features including, multiple tracking methods and various commission payouts, Post Affiliate Pro can meet any affiliate management need you may have.
| Pros | Cons |
| Affiliate customization | Few tutorials |
| Advanced tracking | Not very aesthetic |
| Expert customer service | Expensive |
Website: https://www.postaffiliatepro.com/
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7. Referral Rock – Best Affiliate Management Software for Services
Pricing: Starter plan $200/month, Growth plan $400/month, Established Business plan $800/month
Many affiliate management software platforms are specially created for ecommerce and brands that sell products, but not Referral Rock. Referral Rock was created to support ecommerce and services. The referral program provided by Referral Rock will help your company increase revenue by bringing in new clientele for your services. Referral Rock uses incentives, rewards, and analytics to track referrals and help affiliates find success in your affiliate program.
| Pros | Cons |
| Expert customer service | Limited features |
| Affordable | Functionality issues |
| Easy to integrate with other platforms | Not all features are available on the base plan |
Website: https://referralrock.com/
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8. Tapfiliate – Best Affiliate Management Software for Beginner Affiliate Programs
Pricing: Free 14 day trial, Essential plan $89/month, Pro plan $149/month, custom pricing for Enterprise plan
Improve your affiliate program with Tapfiliate. Tapfiliate was founded in 2014 and has a broad range of features. Some of the features that can improve your affiliate program include referral templates, commission management, customer and employee referrals, lead engagement, email, and fraud detection. By having all of these features on one platform, you can easily manage your affiliate program.
| Pros | Cons |
| Responsive customer support | Difficult to navigate features |
| Customizable interface | Supports a limited number of languages |
| No transaction fee | – |
Website: https://tapfiliate.com/
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9. Tipalti – Best Affiliate Management Software for High Volume Companies
Pricing: Platform fee starts at $149/month
Are you looking for an affiliate management software for a large company? Tipalti is ideal for large companies. With Tipality, you can process and pay affiliates, as well as manage billing in a variety of ways. Tipalti provides 1099 management for tax purposes, multiple payment options, and commission management and scheduling making it simple to track and review affiliates and sales. Large companies such as Roblox, Roku, National Geographic, Go Daddy, Noom, Twitter, and more trust Tipalti.
| Pros | Cons |
| Mobile option | Minimal customization |
| ACH payment processing | Initial setup takes time |
| 1099 management | Expensive |
Website: https://tipalti.com/
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Frequently Asked Questions
What is an affiliate?
Affiliates are people that companies hire to promote their brand through social media and various online platforms. Affiliates are a common way for brands to advertise in the modern world of technology. In return for using and advertising brands and products, the affiliates receive a commission from the revenue they bring to the company.
Where do affiliates work?
Since many affiliates do their work through social media or other online platforms, they can work anywhere. The more publicity your affiliate brings you, the more exposure your brand will get. In return, you will see an increase in revenue. The benefit of allowing affiliates to work from nearly anywhere (at home, while traveling, in the grocery store, etc.) is appealing to many people.
How many hours do affiliates work?
Since affiliates make money based on commission, they usually get to make their hours. If affiliates want to make more commission, they have to put in the work to bring revenue to your company. Affiliates typically work anywhere from 10 to 40 hours marketing your product, filming content, and following up with potential customers.
Why is affiliate marketing important?
Affiliate marketing allows your brand to be viewed by thousands of people very quickly. Affiliate marketing often allows your brand to reach a broader audience in a more timely manner. Affiliate marketing can reach a more diverse audience through technology, giving your brand or company exposure it might not have otherwise.
Why should I invest in affiliate management software?
Affiliate management software can simplify and streamline information about your affiliates. This software makes it easier for you to view what your affiliates are doing and how they are impacting your brand. Affiliate management software platforms simplify managing your affiliates by allowing you to pay them, track commissions, and track analytics in one place. The many benefits of an affiliate management software will help you increase revenue by knowing your affiliates to reach more consumers and target a more extensive audience. Affiliate management software platforms can assist you in developing your affiliate program to reach a larger customer base and, in return, bring in more revenue.
How do affiliates get paid?
Affiliates get paid based on commission from revenue and purchases they bring into a company. Affiliates typically have a unique link or code associated with their advertisements. If a consumer uses the unique link or code, the sale is tied to the affiliate, and they receive a set commission based on what the company has agreed to pay.
How much do affiliates get paid?
Affiliate commission rates can range anywhere from 5-30%. Some brands have a set amount regardless of the number of sales, while other brands have a scale affiliates can move up as they bring in more revenue.
How do affiliates get paid?
This is where your affiliate management software comes in. You can pay your affiliates through your software by using various methods depending on the affiliate management software you select. Affiliates are commonly paid through PayPal, Stripe, Payoneer, or other online payment systems.
Can I try an affiliate management software platform before purchasing it?
This depends entirely on the platform you select for your company. Many platforms offer free trials for customers before they purchase the software. It is always a wise choice to try the platform to see if it works for your company before fully investing in it. If you try out a platform and decide you do not like it, you can always switch to a different platform. If you have selected a platform and you are experiencing difficulty, many of the affiliate management software platforms have customer representatives. These representatives are there to help you troubleshoot issues and learn how to use the platform. Take advantage of this feature by calling and asking for help or guidance.