In contrast with common belief, email remains one of the major means of communication people use to make invitations, reach out, and stay abreast of their favorite websites and blogs. The fact is, Gmail alone currently houses more than 1 Billion users and over 90 million users per month.
Email marketing is – and has always been – a wonderful tool to promote business events and invitations.
So, you definitely want to stick to emails to promote your business. But how? It’s quite simple! You may be worried about how to get started, or stuck trying to figure out the best email marketing service to us. Relax, this helpful guide is prepared for you, to seamlessly lead you to the right path.
In this guide, we’ll reveal to you some of the best email marketing services for business events that are great for invitations and can help you grow your email list. While all email service providers offer one primary function – send emails – some are specifically better for some purposes. Here are the best email marketing services you can use for your business event invites:
» MORE: Why Email Marketing Is Important
7 Top Email Marketing Services for Business Events
- GetResponse – best for a friendly user-interface
- Constant Contact – best for ecommerce
- ConvertKit – best for bloggers
- Drip – best for amazing experts
- MailChimp – best for beginners
- AWeber – best for WordPress
- Sendinblue – best for email and SMS marketing
1. GetResponse – best for a friendly user-interface
GetResponse is one of the top email marketing services for business events. With more than 350,000 users worldwide, it is now known as one of the fastest-growing email marketing software today. The platform offers advanced features via an easy-to-understand interface, which makes it very special to beginners.
Main Features
Like other email marketing services on this list, GetResponse offers all the essential features like:
- Analytics
- A/B testing
- Automation
- Drag-and-drop email builder
- And a lot more.
However, it has more advanced features than most email marketing platforms.
Pricing
GetResponse pricing plans cover everyone from small bloggers to large enterprises.
| Price/month | Subscribers | Automation | Landing pages | Emails | Webinars |
| $15 | 1000 | Yes | Basic | Unlimited | No |
| $25 | 2,500 | Yes | Basic | Unlimited | No |
| $49 | 5,000 | Yes | Advanced | Unlimited | Yes |
The only setback with GetResponse is that you don’t get refunds. However, you can use the free trial to test run before committing to the paid plans.
Why do we recommend GetResponse?
GetResponse offers some remarkable features that place them apart from other email platforms. One of the awesome features of the platform is that it provides you with pre-built landing pages. With this amazing feature, you can build and publish landing pages through the same platform to generate leads.
They also offer full solutions to launch webinar campaigns. For instance, sending reminders to participants, sending invites, collect leads, track conversions, and a lot more!
» MORE: Best Looking Email Marketing Software
2. Constant Contact – best for ecommerce
Constant Contact is one of the best email marketing services for business events. It has been effectively delivering email invites for over 20 years now. The platform is now an icon in the industry and can always be relied on to deliver your emails speedily.
It comes with several options and features primarily useful for eCommerce and business users. With Constant Contact, you’re assured of 97% email deliverability. It is also known to have the industry’s best email builder.
Main Features
Constant Contact pricing is one of the most expensive on this list. Nonetheless, it offers some advanced functions that make it worth every penny.
- 1GB for file storage
- Marketing calendar
- Powerful email builder
- Email scheduling
- List segmentation
- Image library
Pricing
One interesting thing is you can test run Constant Contact for free for an entire month. After which, you can choose to keep using it or cancel.
However, they offer simple paid plans for starting. And, the actual price you need to pay depends on the number of contacts you have.
| Price per month | Subscribers | Emails | Image library | File storage |
| $20 | 500 | Unlimited | Yes | 1GB |
| $45 | 2,500 | Unlimited | Yes | 1GB |
| $65 | 5,000 | Unlimited | Yes | 1GB |
| $95 | 10,000 | Unlimited | Yes | 1GB |
However, Constant Contact is the ideal service for businesses that send email invites and campaigns regularly. So, if you manage a small contact list and only send weekly emails, you’ll want to go for a less expensive service.
Why do we recommend Constant Contact?
Constant Contact allows you to store documents and images on its cloud storage. That means you can easily attach files and images to your emails.
Also, you’re allowed to send an unlimited number of email campaigns each month regardless of how large your email list is.
» MORE: Best Email Marketing Software for 10,000 Contacts
3. ConvertKit – best for bloggers
ConvertKit is a new contender for the best email marketing service in the industry. Even at that, it is one of the most expensive options on this list. However, you are assured of the maximum value for money. There’s a reason behind its unique price tags.
First, what does ConvertKit offer?
Main Features
ConvertKit is totally beginner-friendly. The platform is designed to provide a simple and smooth journey for users that a non-tech savvy.
ConvertKit has different names for specific features you can find on other platforms, which sometimes confuses new users. For instance, email courses are named Sequences, and one-time email campaigns are named Broadcasts on ConvertKit.
Additionally, you can use to build:
- Landing pages
- Automation
- Email lists
- And a lot more
Pricing
ConvertKit pricing plans aren’t completely customizable like other email services. There are only three plans, and they include:
| Price/month | Subscribers | Lists | Forms | Automations | Emails |
| $29 | 1,000 | Unlimited | Unlimited | Yes | Unlimited |
| $49 | 1,000 – 3,000 | Unlimited | Unlimited | Yes | Unlimited |
| $79 | 3,000 – 5,000 | Unlimited | Unlimited | Yes | Unlimited |
Regardless of their pricing plans, you can always contact them for a quote.
Why do we recommend ConvertKit?
ConvertKit is an email marketing service that is great for invites but is specially built for bloggers. So, we strongly recommend you go for this platform if you’re a blogger.
It offers loads of awesome features to help grow your blog’s email contact list. Plus, unlike other platforms, you can create unlimited email lists. It allows you to make multiple email lists without worrying about the subscribers’ limit of your paid plan.
It also features pre-built landing pages to capture more leads.
» MORE: Best ConvertKit Alternatives in 2021
4. Drip – best for experts
Drip is also another amazing but new email marketing platform, launched in 2010. Leadpages, the creator, is a company that has lots of experience in generating leads and marketing campaigns.
For that reason, they integrated multiple advanced features in Drip, targeting advanced users and marketers.
Main Features
Although the platform’s key selling point is the workflows, Drip is used to create everything from small email courses to bulky newsletters and one-off email campaigns. But, of course, you can also Drip to build:
- Email broadcasts
- Multiple email lists
- Automation
- Workflow emails
- And a lot more
Pricing
Drip’s paid plans are a little expensive, especially for small businesses. So, it is mostly recommended for top marketers.
| Price/month | Subscribers | Automation | Emails | Opt-in Widgets | App integrations | Minus Drip branding |
| Free | 100 | Yes | Unlimited | Yes | Yes | No |
| $49 | 2,500 | Yes | Unlimited | Yes | Yes | Yes |
| $99 | 5,000 | Yes | Unlimmited | Yes | Yes | Yes |
Why do we recommend Drip?
Drip aims at the experienced marketers, the experts. It also comes with extensive features to help create advanced email campaigns to improve marketing funnels and buyer’s journeys.
Drip also comes with a special targeting feature that automatically includes tags to your emails based on user actions. For instance, if a user signup for newsletters via your link, that user gets tagged for easier management. This helps you conveniently reach such users in the future.
» MORE: How Effective Is Email Marketing?
5. MailChimp – best for beginners
MailChimp boasts of 15 million + users, making it one of the most popular email marketing software in the world today. However, there’s a secret behind the platform’s huge success.
MailChimp is known for its generous free plan designed for beginners, allowing you to send emails to up to 2,000 subscribers. Yes, you guessed right. That’s the most generous free plan so far!
Additionally, you’re offered automation features for free as well. MailChimp has been delivering since 2001, and you can’t go wrong with choosing it for your email invites and campaigns.
Main Features
MailChimp comes with tons of amazing features such as:
- A/B testing options
- RSS feed email campaigns
- An easy-to-use email designer
- Easy automation templates
- Loads of pre-built templates for creating fantastic-looking emails
- And lots more!
Pricing
MailChimp provides very flexible paid plans, which start at $10/month. After which, you can seamlessly switch to different paid plans as your list grows. That said, here are their paid plans:
| Price/month | Subscribers | Automation | Emails | A/B testing | Tracking |
| Free | 2,000 | Yes | 12,000/Month | No | No |
| $10 | 500 | Yes | Unlimited | Yes | Ye |
| $15 | 500 – 1,000 | Yes | Unlimited | Yes | Yes |
| $20 | 1,000 – 1,500 | Yes | Unlimited | Yes | Yes |
| $25 | 1,500 – 2,000 | Yes | Unlimited | Yes | Yes |
Keep in mind, you can use the free plan long as you want.
Why do we recommend MailChimp?
One of the special features of MailChimp is its advanced scheduling system. This system allows you to deliver emails based on your subscriber’s time zone. Alternatively, you can allow MailChimp to determine the best time your subscribers are most active to send your emails.
That particular feature boosts your click and open rates, which is several times more likely to generate leads.
» MORE: How To Start With Email Marketing In 10 Easy Steps
6. AWeber – best for WordPress
AWeber is one of the top email marketing services for business events. It’s well-known, especially among bloggers. It comes with a beginner-friendly user interface and is very easy to automate. AWeber is one of the oldest email marketing platforms in the market today, having been around since 1998.
Although AWeber provides basic functions like other platforms, their price tags are a little more expensive. Still, many bloggers prefer it over other services for its responsive customer support and user-friendliness.
Main Features
The key reason why several marketers and bloggers pick AWeber, regardless of their pricey plans, is that the platform was designed with beginners in mind. Also, it comes with:
- RSS feed newsletters
- 700+ email templates
- Email automation
- Easier integration with WordPress
- And lots more
Pricing
AWeber pricing plans are somewhat expensive, perhaps because they provide highly responsive support for users who face issues using the platform. Here are the paid plans options:
- $19/month – allows up to 500 subscribers, over 6,000 free stock photos, automation, analytics, and unlimited emails.
- $29/month – allows 500 – 2,500 subscribers, over 6,000 free stock photos, automation, analytics, and unlimited emails.
- $49/month – allows 2,500 – 5000, over 6,000 free stock photos, automation, analytics, and unlimited emails.
Why do we recommend AWeber?
AWeber provides excellent customer support through phone, which can is a great time-saver feature, especially for users who aren’t tech-savvy. Also, it provides loads of free live webinars and video tutorials to learn how to use the service.
AWeber also guarantees a top-notch email deliverability rate, ensuring that your email invites and campaigns get delivered to every subscriber on your contact list. You’re also assured of avoiding the spam block.
» MORE: Best Cheap Email Marketing Software
7. Sendinblue – best for email and SMS marketing
Sendinblue is aimed at being a full digital marketing “toolbox” with effective tools for SMS chat and marketing, including email marketing. Their plans are very flexible and can allow you to begin with basic functions and develop stronger and lasting relationships with your customers as your business expands.
Sendinblue is more than just an email marketing service; you can also use it to automate campaigns and increase and track conversions.
Main Features
Sendinblue offers everything you need to create excellent email invites for your business events, and it’s easy and simple to use. Whether you’re new to email marketing or not, Sendinblue has made everything easier!
- Dynamic text and advanced personalization functions
- Smart send time optimization
- A/B testing
- Unlimited contacts and lists
- Drag-and-drop email builder with expertly designed templates
- Transactional emails
- Marketing automation
- Custom signup forms
Pricing
Sendinblue provides a free plan to allow you to test run it before choosing any of the paid plans.
- Free – 300 emails per day, automation workflow for up to 2,000 contacts, unlimited contacts.
- $25/month – 40,000 emails per month, no daily sending limit, automation workflow up to 2,000 contacts, unlimited contacts.
- $39/month – 60,000 emails per month, no daily sending limit, automation workflow up to 2,000 contacts, A/B testing, no Sendinblue logo on emails, advanced statistics, unlimited contacts.
- $66/month – 120,000 emails per month, no daily sending limit, unlimited marketing automation workflows, Facebook ads, multi-user access, landing pages.
Why do we recommend Sendinblue?
Sendinblue has some special features that have transformed it into an integrated marketing and sales solution. These unique features include:
- Retargeting
- Facebook ads
- Build dedicated landing pages for each of your email campaigns
- Real-time chat with your site visitors
- SMS marketing
» MORE: Email Marketing Coordinator
Conclusion
If you have to send email invites to groups of people regularly, you should go for one of the above email service providers. We’ve reviewed and compiled the best email marketing services for business events, available in the market. so any choice you make from this list is safe.
Nonetheless, you should pay close attention to the features that suit your needs the most, followed by the price.
Your email invites are a success already; all that’s remaining is for you to make a choice.