A newsletter is a great idea for your business – it makes a significant difference in your marketing campaign. The best email marketing services for newsletters will help you connect with your target audience, build lasting relationships, and convert them to paying customers.
Billions of emails are sent across the world daily because marketers understand how vital email campaigns are to the growth of a business. The latest stats reveal that about 87% of marketers utilize email marketing software in their business.
Nevertheless, in this post, we review the best email marketing services for newsletters, so you can make a choice that can grow your business.
There is email marketing software with features that are useful for specific tasks such as invitations, email automation, CRM, etc. And, there are other great email marketing services designed specifically for newsletters, which are listed below:
9 Top Email Marketing Services for Newsletters
- GetResponse – best for easy user interface
- Constant Contact – best for small businesses
- Sendinblue – best for ease of use and simplicity
- Drip – best for in-depth conversations
- ConvertKit – best for content creators
- AWeber – best for a huge storage
- MailChimp – best for marketers and bloggers
- MailerLite – best for mobile responsiveness
- Keap – best for startups and small businesses
1. GetResponse – best for easy user interface
GetResponse is one of the best email marketing services for newsletters that is more favored by several businesses; perhaps, it is effortless to get a grip. Its user interface is streamlined and modern, simplifying the email campaign process for newbies with zero previous experience.
The drag-and-drop builder allows you to design your email marketing effortlessly. Also, you can segment subscribers to send emails to the target audience at the right time. That feature increases the chances of that audience becoming paying customers.
What more can you get from GetResponse?
- Utilize pre-designed templates to deliver customized emails
- Make use of the behavior of customers to automate your campaign efforts.
- You can use the software to create and host webinars on your website.
- A/B test your emails to increase conversions and improve your results
- Organize your email campaigns by user preferences and habits with tags.
- Integrate with leading software like OptinMonter and Salesforce.
- Design distraction-free landing pages to improve sales.
Pricing
GetResponse comes with a 30-day free trial, so you can get accustomed to the platform before going for the paid plan beginning at $15 per month.
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2. Constant Contact – best for small businesses
Constant Contact is arguably great for almost everything concerning email campaigns. It is also one of the best for small businesses looking to start sending newsletters. The software is very easy to use and suitable for any industry. Whether as an eCommerce retailer or a blogger, Constant Contact will help you grow your business.
The software comes with more than 100 expertly designed email templates, making it easy to use quickly. It also has an intuitive drag-and-drag builder to allow you to create a newsletter in few minutes.
What more does Constant Contact offer?
- You can upload your audience list from various software, including Outlook, Excel, and Gmail, for convenient list management.
- You can send personalized emails to your subscribers automatically.
- The heat-tracking feature helps you identify where people are clicking on your emails.
- You can track inactive email addresses, bounced emails, and unsubscribers.
- You can view the campaign stats on your dashboard to help you make data-driven decisions.
- The section for email lists to enhance clicks and open rates.
- There are resourceful articles frequently published in the blog section.
- You can also enjoy customer service through email, live chat, forums, or phone support.
Pricing
You can use their 60-day free trial without uploading your credit card details. And if you eventually enjoy their service, you can start with the $20 monthly plan.
» MORE: How Effective Is Email Marketing?
3. Sendinblue – best for ease of use and simplicity
Sendinblue is more than an email marketing tool. It is also an SMS software designed for ease of use and simplicity. It provides you with everything required to create engaging email newsletters without slowing you down complex settings.
There are free, pre-built newsletter templates to create and customize your emails using the drag-and-drop editor. The HTML editor is also accessible to edit your custom design and build custom fields for your email.
What more does Sendinblue offer?
- It helps you choose the optimal time to send your emails to specified subscribers, and the campaign is automated.
- It helps your subscribers receive their newsletters at the right time with eight automation workflows.
- You can customize transactional emails and forward personalized emails to your customers.
- Also, you are provided with heat mapping, real-time stats, detailed reports, and A/B testing to improve your campaigns.
- You can use the lead-scoring features to rank your leads and email prospective clients.
- Send your email campaigns via text message with very few easy clicks.
- Take advantage of the live chat tool in your account.
Pricing
Sendinblue offers a free plan that comes with unlimited contact storage and a limit of 300 emails per day. This is great if you’re a startup with few customers and are looking to give the software a try. Then the paid plan starts from $23 monthly.
» MORE: Why Email Marketing Is Important?
4. Drip – best for in-depth conversations
Drip is one of the best email marketing software for newsletters, designed for various business types and industries. eCommerce vendors, bloggers, marketers, and solopreneurs can use the software to spark their subscribers’ engagement.
Drip isn’t one of the regular email newsletter software. However, it allows offers you more in-depth conversations with your audience at the best time by analyzing their behavior and the intent behind their purchases.
Also, you can utilize the automated customer workflow to show Facebook ads, send SMS texts, and a lot more.
What more does Drip offer?
- You can increase click rates, and email opens by sending customized emails.
- With customer behavior, you can section your email lists.
- You can monitor your conversion rates to ensure you’re drawing in enough revenue.
- It offers measurable data by monitoring signups, downloads, requests for quotes, and much more.
- You can also view detailed reports in your WordPress dashboard, and they can be exported at any time.
Pricing
Drip also offers a free plan that you can use only if your contact list is 100 or fewer. But, if you have a larger list, you’ll have to go for the paid plan starting at $49 monthly.
» MORE: Best Email Marketing Software for 10,000 Contacts
5. ConvertKit – best for content creators
ConvertKit is the number one email newsletter service for publishers and bloggers, and it is also best for content creators, including podcasters, YouTubers, etc. Irrespective of your targets, ConverKit is committed to making email campaigns as easy and quick as possible, so you can reach the goals you set for your brand.
Using ConvertKit, you can select from tons of customizable templates to build newsletters, landing pages, signup forms, and so on. In addition, the visual automation creator guides you by building automated email funnels to help move your subscribers through the value phase.
What more does ConvertKit offer?
- You can improve conversions by sectioning your email list and sending personalized emails.
- It has GDPR compliant forms with pre-designed custom fields and leads magnet delivery.
- Send your latest newsletters via email to your audience immediately after you publish them.
- Enjoy a simplified interface as well as a clean homepage dashboard.
- It prevents your emails from being spammed by sending plain texts.
- With the drag-and-drop builder, you can build personalized automated emails.
Pricing
ConvertKit comes with a 14-day free trial, so you can test it before purchasing their paid plans. After that, the paid plans will cost you a minimum of $29 per month.
» MORE: ConvertKit Alternatives
6. AWeber – best for a huge storage
AWeber remains one of the most popular email marketing software you can find in the market. It comes with several tools you need for your email newsletters to connect with your subscribers. It was created with tons of built-in email newsletter templates, and then drag-and-drop builder makes it very easier to build successful marketing campaigns.
Again, you can integrate AWeber with your WordPress, email opt-in form, and your landing page builder in a matter of minutes. Then you can create automated email sequences to attract more sales.
What more does AWeber offer?
- Take advantage of the huge storage space made available.
- Segment your emails based on clicks with tags or opens.
- Send targeted emails based on subscriber interest and activity.
- Split your subject lines and emails to identify what works best.
- Send an unlimited amount of email newsletters with no restrictions.
- Deliver new newsletters automatically to your subscribers’ list.
- Choose royalty-free stock photos from thousands of options to make your email newsletters more engaging.
Pricing
AWeber provides users with a 30-day free trial to allow them to test their features without spending a penny. Then, if you’re happy with what they offer, you can go for the minimum, $19 per month.
» MORE: Best Looking Email Marketing Software
7. MailChimp – best for marketers and bloggers
MailChimp is a fantastic email marketing software for newsletters used by several businesses, from marketers to retailers and bloggers. Nonetheless, MailChimp isn’t just an email newsletter software. It also offers everything you need to convert your visitors into paying customers.
Linking your website to MailChimp is very simple, and you can integrate it with tons of apps you’re already using for your business. You can also use their amazing landing pages, Facebook ad templates, and signup forms to turn your website visitors into subscribers.
Your MailChimp dashboard allows you to view all your data in a single place, so you can discover real-time stats and track your email ROI with well-detailed revenue reports.
What more does MailChimp has to offer?
- Deliver targeted emails by sectioning subscribers on your list.
- Use in integration with popular eCommerce platforms like WooCommerce, Magneto, and Shopify.
- You can schedule your emails based on users’ location to increase click-throughs.
- Personalize your email delivery using merge tags.
- Utilize the built-in templates for designing your email newsletters.
- Make use of the autoresponder to create automatic emails based on subscriber behavior.
Pricing
MailChimp provides a free plan for users with a contact list of less than or 2000 contacts. With this, you can get a grip on the platform. However, they do have a paid plan, and it starts at $10 per month.
» MORE: How To Start With Email Marketing In 10 Easy Steps
8. MailerLite – best for mobile responsiveness
MailerLite is ideal for businesses operating a strict-budget marketing campaign. Nevertheless, it has a straightforward, user-friendly interface that makes marketers’ jobs easier, irrespective of previous experience. You can use the drag-and-drop builder to create landing pages and popup forms while connecting with your WordPress website.
Using MailerLite demands zero programming experience. All you have to do is choose from one of the free newsletter templates and design your email from there. It also has a double opt-in feature that allows you to get subscriber consent to decrease the number of spam contacts on your subscribers’ list.
What more can you get from MailerLite?
- It displays emails on any screen size due to its mobile-responsive designs.
- Utilize split-testing to help optimize your emails and determine what’s not working for you.
- Deliver personalized emails by sectioning your list using tags.
- Monitor email clicks and access in-depth reports to analyze your results.
- Deliver automatic emails for fresh newsletters or blog posts.
- It offers a management interface that makes it easier to filter and organize your contacts.
Pricing
The free plan is for businesses with 1000 contacts with less than 1200 emails per month. However, to increase your contact list and emails per month, you can go for the paid plans beginning at $10 per month.
» MORE: What is an Email Marketing Strategy?
9. Keap – best for startups and small businesses
Keap is a CRM (customer relationship management) software and one of the best email marketing services for newsletters. It facilitates powerful email campaign sales and effective automation tools. Built by the Infusionsoft team, it’s a less complicated version designed specifically for startups and small businesses from various industries.
Using Keap, you can organize and filter your subscribers’ details in a single place and syn them using Outlook and Gmail to manage them in your dashboard. Also, the email campaign builder allows you to easily automated the marketing and sales process you create.
What more can you do with Keap?
- Create an automatic process for sending emails and texts to fresh leads.
- Set up repeatable sales processes to forward emails when leads move from the buying stage automatically.
- Link your account with popular software you already use in your business, like WordPress, OptinMonster, and Zapier.
- Display data, conversions, and traffic in a centralized analytics dashboard
- Mark important messages for follow-ups at a later date.
Pricing
Keap offers a 14-day free trial to allow you to test its features and get used to it before dipping your hand in your purse. The paid plan comes at a starting cost of $79 per month.
Wrap Up
Getting the best email marketing service for newsletters is vital, but getting the one with the exact features you need is essential for your business’s success. If choosing the right one feels overwhelming, then you should start by clarifying what you want first. And, to make a perfect choice, you should consider what your business needs and the features of the email marketing software to employ.