Want to cut right to the case? The best mass email software right now is Hotsol.
Do you want to develop your business? What you need might just be an easy-to-use, inexpensive mass email marketing tool that will transform your leads into clients. However, there is a plethora of mass email marketing software on the market that provides comparable services. As a result, selecting the best software for your business might be challenging. So, this fantastic guide will point you in the right direction.
What are Mass Email Marketing Software?
Mass email marketing software are tools marketers use to create, send, test, optimize, and report on their email campaigns. Mass email marketing, also known as bulk email, involves creating just one message for a list of subscribers, whether it is 100 or 10,000, regardless of consideration for the interests of that diverse group.
In a rapidly evolving market, with an overwhelming 500+ email marketing tools to choose from, and with the website of each email marketing company saying the same thing. Once more, I understand recognizing the best mass email marketing software might just be an uphill task. This leads us to the next question.
» MORE: What is Email Marketing?
How To Know The Best Mass Email Marketing Software
How do you know the best mass email marketing software to work with? The answer is pretty simple. These necessary features below will give you an edge in knowing the best mass email marketing software for your business:
- With a simple user interface, a good mass email marketing service should allow you to create highly engaging email newsletters (ideally drag-and-drop editor).
- Without a lot of work, you should be able to send bulk emails that are personalized and targeted easily. This is also known as automation for marketing.
- Apart from that, managing your contact list, segmenting users into groups, and monitoring the performance of your email marketing campaigns must be easy for your email marketing service.
- A good email service provider, most importantly, ensures that your email campaigns do not end up in the spam folder.
With all these in mind, one should choose a good mass email marketing tool comfortably. Choosing the right email marketing service can have a tremendous effect on your marketing campaign’s effectiveness.
This is a recommended list of mass email marketing software that is considered to be the best around.
Top 12 Best Mass Email Marketing Software
- Hotsol – best overall
- Constant Contact – best for beginner-friendly interface
- Moosend – best for small agencies
- GetResponse – best for powerful online marketing features
- HubSpot – best for all-in-one email marketing
- SendinBlue – best for SMS and email marketing
- Drip – best for eCommerce and bloggers
- ConvertKit – best for writers and authors
- Omnisend – best for eCommerce
- AutoPilot – best for email automation
- MailChimp – best for free email marketing
- MailerLite – best for beginners and personal ventures
1. Hotsol – best overall
Hotsol is an email marketing tool with a number of extra functions designed to boost a company’s marketing efforts. It gives a comprehensive list management solution to structure all email lists without any difficulties. Alternatively, one may import an existing list and begin contacting them immediately.
Hotsol allows you to segment different categories of users to guarantee that each client gets relevant and targeted information. Users may establish triggers on e-commerce websites so that they get emails after making a purchase or carrying out a specified online action, allowing automation to step in and take over.
What’s more?
Hotsol’s price plans are designed to accommodate both small and large teams, allowing them to select one based on their flexibility and growth pace. Additionally, the software provides provides a reporting dashboard where users can precisely monitor crucial data like bounce rates, open rates, and CTRs, among others.
2. Constant Contact – best for beginner-friendly interface
One of the world’s largest and fastest-growing email marketing services is Constant Contact. It is also the most easy-to-use and beginner-friendly service for email marketing. Your mailing lists, addresses, email templates, the marketing calendar, and more can be easily handled.
Each account gives you access to unlimited emails, easy monitoring and reporting, built-in networking tools for social media, free image library, list segmentation, integration of Facebook ads, and powerful eCommerce integration for Shopify stores.
What’s more?
Their Email Plus accounts also come with powerful features that help you send targeted emails to optimize your open rates, such as email automation, drip campaigns, surveys & polling, discounts, online donations, and subject line A/B checking. With live chat, phone calls, email, group support, and a large library of helpful tools, Continuous Interaction provides unprecedented customer support.
In addition to online instruction, they also give live seminars in person. This enables small business owners to learn the fundamentals of email marketing easily and continue to use it to expand their business like a pro.
For all the above reasons, we rate Constant Touch as the best email marketing service for small companies and start-ups. A 60-day free trial for Daily Touch (no credit card required). Their prices then start as low as $20/month.
» MORE: How Effective Is Email Marketing?
3. Moosend – best for small agencies
Many platforms are built for beginners in email marketing, but most come at the expense of being over-simplified and missing functionality. But, it’s not so in the case of Moosend. Although it will be difficult to find an easier tool than Moosend, its platform includes all the basics, from well-designed models to a visual campaign builder, to some surprisingly advanced features, such as weather-based email triggers and AI cross-selling suggestions.
Although the feature set of Moosend is less comprehensive compared to others, nearly all features are available even with as low as $10/month. This makes Moosend a good choice for small agencies, where it is important to have a tool that does not require much internal or customer training but must also be strong enough to drive outcomes without breaking the bank. Moosend also allows agencies to label the platform white and set a markup for customers to earn a small profit from customers licensing the program.
What’s more?
Moosend provides one of the most generous nonprofit discounts of 25%, making it a perfect choice for non-profits looking for an easy tool to submit newsletters. On the downside, Moosend’s reporting is fairly poor. Unlike a tool like Hubspot, which I’m going to expand on next, the analytics of Moosend are limited to simple email insights (such as open rates and unsubscribes), while many of the tools in this guide concentrate more on showing the effect of email on sales and revenue.
» MORE: Why Email Marketing Is Important
4. GetResponse – best for powerful online marketing features
GetResponse is a platform for email marketing. It is a complete marketing automation tool that aids with content creation, revenue growth, and web traffic expansion. You may develop successful marketing campaigns by using autoresponders, integrated email marketing, and landing sites. Tracking conversions, leads, and ROI is simple with advanced analytics, and you can find out what your consumers want. No coding is required; just customize the template scenarios to suit your needs.
The software for email marketing and marketing automation is user-friendly. They provide a simple method for creating and sending emails. You may build automated funnels, high-converting mailings, and more. It allows you to compile a useful marketing list of potential customers, partners, and clients so you can establish connections with them and secure loyal and lucrative clients. It has a 99.5 percent deliverability rate, ensuring that your messages reach their intended inboxes.
What’s more?
To manage your contact list and establish marketing plans that meet the needs of your clients, Getresponse searches for contacts and lets you create endless groups based on precise demographic and customer behavior criteria. It makes use of analytical tools that let you develop focused offers to raise conversion rates.
It has a conversion funnel for managing and growing online sales and increasing product sales. GetResponse Conversion Funnel is an all-in-one tool that can assist you in marketing and selling products online, locating potential customers, compiling contact lists, retaining customers, and boosting sales results. Use automation workflows to design a process that reflects the experience of your consumers. With the help of this scalable solution, you can send messages to your customers based on their behavior and reward them for their participation.
An editor for newsletters with ready-to-use templates. Additionally, you can create your own template or use the HTML editor with autoresponders to follow up with customers automatically while delivering information, deals, and other forms of cordial communication.
GetResponse costs $19 per month for up to 1,000 subscribers. For $29/month or $79/month, respectively, you can get 2,500 or 10,000 contacts if you have more. Emails and autoresponders are unlimited for all plans. There are no setup costs.
5. Hubspot – best for all-in-one email marketing
When it comes to providing companies with an all-in-one sales and marketing platform, which includes CRM, landing pages, email marketing, marketing automation, chat, forms, and anything in between, Hubspot is world-class. While some argue that ‘attempting to do anything’ is the downside of Hubspot, it helps them to do one thing exceedingly well; reporting.
Furthermore, you can easily attribute every dollar of revenue back to the marketing campaign, newsletter, or blog post that affected each sale by using Hubspot as the backbone of your marketing and sales. In this context, Hubspot is more of a CRM that provides, rather than vice versa, email marketing and automation.
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6. SendinBlue – best for SMS and email marketing
SendinBlue is a full app for businesses to run SMS and email marketing. They are one of Europe’s fastest-growing sites for email marketing. Using a platform with excellent tools for producing beautiful and highly engaging emails is extremely simple. Their quick drag-and-drop email editor is suitable for beginners with no email marketing experience.
SendinBlue provides tools that allow you to send transactional emails, create workflows for automated follow-up emails, and segment users for beginner-friendly marketing automation. To guarantee the best email deliverability, it can also choose the best time to send bulk emails using its AI algorithms.
A fully free email marketing plan is provided by SendinBlue that allows you to send up to 300 emails per day, but all your emails will be branded. For Lite, their paid plans start at $25 per month. SMS to your account can also be used, but the price will differ depending on your sending requirements.
What’s more?
Interestingly, they have recently upgraded their premium plan to include more advanced features such as landing page builder, live chat, CRM for sales, and integration of Facebook ads. This implies that consumers get more value for the same price now.
SendinBlue also provides a separate SMTP (simple mail transfer protocol) bulk email marketing service that can be used from your WordPress platform to power automatic or transactional emails. You may not need this for email marketing campaigns, but if you have a big website and you want automatic content-based emails in real-time, it’s a nice feature to have.
» MORE: Best Email Marketing Software for 10,000 Contacts
7. Drip – best for eCommerce and bloggers
Drip is one of the best mass email marketing software with unique features. For eCommerce, bloggers, and digital marketers, Drip is a solid enterprise email marketing tool. To make marketing automation, sales funnels, and personalization simple, they offer a wide range of tools.
They run an email software that provides seamless integration for all prominent website developers, like WordPress and WooCommerce. This helps you to apply to your website pop-ups/opt-in signup forms quickly and catch more leads.
What’s more?
Smart marketing automation tools, smarter email segmenting, split testing functionality, list groups, and a visual workflow builder are professional features that set Drip apart from the competition. These characteristics allow you to meet targeted clients on your email list to get more sales.
Supporting options at Drip are live chat support, webinars, automation training, informative courses, free guides, and excellent documentation. Nonetheless, Drip provides a free trial that includes all their features and starts at $49/month for their plans. They have recently added SMS notification to all plans as a feature that allows you to communicate with your customers on both email and SMS marketing platforms.
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8. ConvertKit – best for writers and authors
ConvertKit is a suitable but comprehensive email marketing platform for expert writers, authors, and marketers. It is straightforward to use and incredibly powerful.
The unique aspect of ConvertKit is that it enables you to deliver content updates and rewards with email signup forms easily. It also comes with auto-responders that are simple to handle, enabling you to send emails from their email service.
What’s more?
ConvertKit allows you to segment subscribers into those interested and those who have already purchased your services. This allows you to improve conversions that sound more personal with automated emails. This is called targeted email marketing in marketing terminology. They have all the powerful features that you would expect from a top-notch email marketing service, such as a/b testing, beautiful email templates, landing page builders, intelligent workflows, and more.
ConvertKit offers a 14-day free trial, and its price begins at $29 per month. They give a 30-day refund policy as well. Their Developer Pro plan also includes advanced features such as the referral system for newsletters, subscriber scoring, advanced reporting, and personalized audiences for Facebook.
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9. Omnisend – best for eCommerce
They may be the new kid on the block, but Omnisend is increasingly becoming eCommerce’s leading marketing network. Omnisend provides automatic email, SMS, push notifications, and, most impressively, integrations with Google Advertising, Instagram, Facebook Ads, Messenger, and Whatsapp, which they say have 10 times higher click-through rates than email, built to help eCommerce brands monitor their marketing across multiple channels.
What’s more?
Omnisend has developed creative email templates designed to minimize cart abandonment and drive repeat customers by concentrating solely on eCommerce. It is evident from ‘wheel of fortune’ to virtual scratch cards and birthday discounts that Omnisend is designed by a team that is intimately conscious of what works in e-commerce.
For their pricing, you’ll need a PRO account that starts at $199/month with up to 10,000 contacts if you want the features that make Omnisend stand out. Although not the cheapest or easiest to use, Omnisend is a good choice for eCommerce brands who want all of them to be managed by one multi-channel platform.
» MORE: Omnisend Alternatives
10. Autopilot – best for email automation
Gone are the days when it comes to sending bulk newsletters for email marketing. It’s critical for email marketing to be smart in today’s digital landscape, sending the right messages to the right leads automatically at the right time. That’s why marketing automation is provided by all of our top ten email marketing providers. This is Autopilot’s forte, as the name would suggest. They have one of the best-built canvases for building sequences for email automation to boot.
Anyone who has ever designed a sequence for email automation knows how rapidly it can become frustrating. In a very quirky way, Autopilot solves this, allowing you to annotate the automation sequences with emojis, stickers, and descriptions, making it easier for teams to collaborate on sequence building. Yeah, it can get complicated, but I’d rather grasp what’s happening than have beautiful sequences of automation that take half an hour to decode.
What’s more?
Another aspect that I love about Autopilot is its ability to activate actions inside Autopilot on your other resources. This saves the use of a method such as Zapier to customize integrations and makes the sequences much easier to understand.
Autopilot is far from the cheapest option, starting at $49/month for 2,000 contacts, particularly considering that Autopilot does not offer an in-built CRM (Customer Relationship Management). Autopilot, however, is highly intuitive and perfect for teams who need to work on efficient sequences for email automation.
» MORE: What is an Email Marketing Strategy?
11. MailChimp – best for free email marketing
MailChimp is one of the world’s most popular email marketing service providers, largely because they provide a free email marketing service plan that is forever available. This software comes with a simple email builder for drag-and-drop, autoresponders, contact segmentation into classes, and easy analytics monitoring. It also enables you to set delivery times depending on the customer’s time zones, and you can set up geolocation-based segmentation.
You can quickly integrate WordPress, Magento, Shopify, and several other sites with MailChimp. However, in terms of marketing automation functionality, when compared to other providers on our list, such as Drip or ConvertKit, the Mailchimp platform is very limited.
Mailchimp has tried to incorporate many of the “advanced” features in recent years. Still, they are not fully advanced despite checking many of these. Help from Mailchimp is supported by email, live chat, and a wide knowledge base of tutorials.
What’s more?
Mailchimp provides a free plan that allows you to send up to 12,000 emails to 2,000 subscribers. This plan is relatively restricted because you do not get features such as send-time optimization, advanced segmentation, multivariate checking, etc. You are also required in your email to view their branding. Last but not least, support is limited to email only, which is great if you are a hobbyist, but as a serious business, you need reliable support on which you can rely.
Their paid plans for up to 500 subscribers start from $10/month, and the price rises upon hitting 500 subscribers. After that, you’d have to switch to their $299 a month package if you want limitless audiences, advanced audience segmentation, multivariate research, and comparative reporting.
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12. Mailerlite – best for beginners and personal ventures
We have MailerLite at the opposite end of the price scale, which is among the best value-for-money email marketing tools (sending up to 12,000 emails a month to less than 1,000 contacts is free). MailerLite is a universally decent tool irrespective of industry, unlike the other novice email marketing tools out there.
So, MailerLite provides everything you need to submit bulk email marketing campaigns, whether you are developing a small charity, a side-hustle, or are a freelancer starting.
However, MailerLite is optimal for beginners and personal ventures, where you only need to submit beautiful email campaigns to engage your audience.