Want to cut right to the case? The best email marketing platform for realtors right now is Active Campaign and Hotsol.
Seeking new clients and keeping in touch with previous clients is one of the most basic yet time-consuming tasks in the real estate industry, and every realtor knows this. Maybe you’re still using marketing tactics to generate more leads, such as social media, advertisement networks, and so on, but what about email marketing? It allows you to communicate with a much larger audience by sending them emails more efficiently and effortlessly.
Choosing the right email marketing tools will make or break your real estate marketing campaign’s success. In this blog post, we’ll go through the top ten email marketing platforms for realtors so that you can choose the best one for your needs.
How to Choose the Best Email Marketing Platforms for Realtors
Before we get into the benefits and drawbacks of various email marketing platforms for realtors, it’s important to understand the factors to consider when selecting the right platform.
Triggers to a real estate drip campaign
A modern email marketing software must have a large number of built-in triggers. What is the mechanism behind the triggers? When anyone interacts with your listings via email, for example, the app will send a series of targeted messages to warm up the lead.
Check out the real estate email templates and the template builder.
Writing successful emails is a difficult task for many realtors. As a result, email marketing platforms that have ready-to-use, easy-to-customize email templates may be beneficial.
Try list builder and segmentation
Consider the list builder and segmentation options before signing up for a paid plan. These will enable you to segment your subscribers into smaller lists, allowing you to send more targeted and appropriate emails to each segment for improved results.
Check integrations with CRM for realtors
If the real estate newsletter mailing service you use has smooth integration with the CRM tool you use, it’s a huge plus. For a complete list of integrations available for the vendor’s applications, go to their website.
Check user interface
Since you don’t want to spend time digging through a 1,000-page manual, the user interface should be well-designed and simple to use.
Top 10 Best Email Marketing Platforms For Realtors
| Brand | Starting price | Best for |
|---|---|---|
| 1. Active Campaign | $9 – $229/month | Monitoring leads |
| 2. Hotsol | Custom pricing | Boosting sales |
| 3. GetResponse | $15/month | Creative possibilities |
| 4. Constant Contact | $9.99/month | Small business |
| 5. MailerLite | $10/month | Beginners |
| 6. Mailify | $69 per month | Free storage |
| 7. CleverReach | $30 – $79/month | Third-party integrations Third-party integrations |
| 8. Benchmark | $3 – $28.95/monthly | Audience segmentation |
| 9. MailChimp | $299/month | Estate-friendly email |
| 10. MailGet | $29 – $99/month | Cost-effective email marketing |
| 11. SendX | $9.99/month | Excellent automation |
1. Active Campaign – best for monitoring leads
All of your disjointed CRM and newsletter emails can be replaced with Active Campaigns’ $49/month solution. Active Campaign will be able to keep track of everything in a single location. You should keep track of which contacts are the most sensitive. And you’ll be able to see the complete lifecycle of every client you’ve ever had.
With this kit, they also have text message marketing. It’s difficult to deny the value they can bring to your business. All you’ll ever need, as well as all the necessary reporting, is included in one box. For Realtors who enjoy monitoring where their leads come from, this is a very appealing value proposition.
2. Hotsol – Best All-in-one Solution
Hotsol is one of the leading email marketing software that offers multiple functionalities that can be of immense value to realtors. Hotsol boosts sales and engagement through email deliverability and reputation management. It enables you to improve your sender reputation and preserve the excellence of your domain. The Hotsol team keeps a close eye on your campaigns to spot and fix any problems that can affect your email deliverability.
Hotsol proactively checks your domain and IPs for any potential blacklisting concerns. The process will start the by having an IP delisted if it is banned. This process can take up to 24 hours and varies from blacklist to blacklist. Others automatically remove IPs if there are no complaints against them for a predetermined period of time. Some blacklists allow for the manual removal of IPs.
3. GetResponse – best overall
GetResponse is a perfect tool for handling long sales periods in real estate, from scouting to selling to training and customer service. Discover easy-to-use tools that offer limitless creative possibilities. You’ll be able to build smart automated campaigns, segment your subscription list, and send out content tailored to particular groups with GetResponse’s support.
It also includes over 500 fantastic email templates, all of which are mobile-friendly. For beginners, the most basic email plan costs $15 a month. You should note that GetResponse offers a generous 30-day free trial so you can check it out before you pay.
4. Constant Contact – best for small businesses
Constant Contact is ideal for sharing vibrant photos and descriptions of your property listings to generate more leads. If you want to create visually appealing emails, it is the best service provider. Their email builder is simple to use, and their embed forms are simple to use. With a few clicks on this service provider, you can even purge contacts who aren’t involved or don’t open emails.
The segmentation and tagging tools are useful for realtors. Brokers, realtors may use it to categorize contacts based on their interest in a property or the budget they quoted. Constant Contact can also be used to draw social media shares to your addresses.
Constant Contact has been a leader in small business email marketing since its inception. They were the first to make this technology available to small business owners at a reasonable cost. Their website is jam-packed with valuable resources aimed solely at small business owners. This, paired with an easy-to-use dashboard, provides Realtors with a good picture of their email marketing’s effectiveness.
You can find real estate-specific themes on Constant Contact. And there is also the “Create Campaign” section that has useful tools. For example, you can collect survey data from the campaign screen, create open house events, expand your Facebook page, and more. These tools can be extremely beneficial when attempting to increase the amount of traffic to your real estate website.
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5. MailerLite – best for beginners
Since MailerLite provides simple email marketing tools suitable for beginners, over 90% of businesses on the platform are micro. It uses smart automation and segmentation to help you nurture touch relationships. They’re also known for consistently launching user-friendly solutions and innovative features for email marketers.
To learn more about email marketing best practices, novices can use their real estate newsletter template gallery or a resource page on best practices by industry. The best feature of MailerLite is how it can help you extend your lead generation strategies with email-based SEO landing pages.
6. Mailify – best for free storage
Mailify is an open email marketing software solution that was featured in Inman, a popular magazine for realtors. If you’re just getting started with email marketing for real estate, Abilify will help you every step of the way on Mailify.
Mailify is a one-of-a-kind marketing service for realtors that provides personalized templates and features. From editing email templates and adding photos to new listings or open house events, time-consuming tasks become easier with this software. Free storage is the greatest benefit for real estate marketing. This site allows you to upload and use thousands of property photos at no extra cost.
7. CleverReach – best for third-party integrations
CleverReach is a cloud-based marketing platform that is well-liked by realtors who are new to email marketing. 175,000 users from 152 countries use this platform to communicate with their customers, including Shopify. You may generate surveys or automatic email sequences for your buyers and sellers based on event triggers.
Another way to build effective email content for open houses and listings on CleverReach is to conduct A/B research. The list of third-party integrations that this email marketing company offers is what pulled us in the most. CleverReach allows you to connect Microsoft Dynamics CRM, Google, Salesforce, Drupal, Magento, Shopware, and Eventbrite.
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8. Benchmark – best for audience segmentation
Benchmark’s email marketing is perfect for creating buyer and seller leads for realtors. Realtors can find it simple to create responsive email content with this software’s over 300 models for creating newsletters and brochures.
They’re best known for their segmented list-based automation. With the ‘drip email campaign creator,’ you can send activated emails based on subscriber birthdays. The extensive tools on their website will make it simple for newcomers to learn about real estate email marketing.
9. MailChimp – best for estate-friendly email
Mailchimp is simply the simplest tool to use when sending a short newsletter and possibly automating a few emails. And you’ll almost certainly be enrolled in their free plan. The drag-and-drop interface tool is probably the best thing about using Mailchimp. In a matter of seconds, you can produce professional-looking emails.
Overall, integrating Mailchimp with your real estate marketing programs should be relatively easy. When people sign up for your website, you can place them on automatic routes. You can also switch people around manually.
The great thing about Mailchimp is how many integrations it has. If you have a LeadSite, you can use them. Alternatively, if you only have a few landing pages. Almost all forms of online lead generation are compatible with their platform. I have to rate Mailchimp as one of the most real estate-friendly email providers based on their simple method.
An intuitive user interface, versatile email builder, list segmentation option, easy monitoring and analytics, integration with WordPress, Magento, Shopify, and several other platforms, excellent support, and more are just a few of the features available. It’s all about Mailchimp, one of the most widely used email marketing platforms for real estate professionals.
10. MailGet – best for cost-effective email marketing
MailGet is one of the most effective and cost-effective email marketing solutions available. It offers real estate agents a fantastic and cost-effective email marketing tool.
Their services do not necessitate any technological knowledge. It has an excellent support system in which you will receive a follow-up email after registering, they will provide step-by-step instructions on how to get started, they will track your campaigns, and they will direct you to get the most out of them.
MailGet has a drag-and-drop email editor that allows you to construct sensitive email templates quickly. MailGet also boasts a 99 percent inbox email delivery record, ensuring that your emails are sent to the inboxes of your intended recipients. By connecting with multiple SMTP services such as Mandrill, SendGrid, MailGun, and others, you can achieve high open rates and inbox deliverability.
11. SendX – best for excellent automation
SendX a user-friendly, cost-effective, and feature-rich platform. You don’t need to know HTML or hidden Sanskrit mantras to use SendX’s email editor. It’s a drag-and-drop editor that makes email creation simple and fast. You don’t have to start from scratch with your email. You get a responsive, pre-built template library that you can customize to suit your brand or use case.
If you create your template or use one that has already been created, you can personalize it with the recipients’ names, birthdays, and other details.
SendX’s email marketing automation will save you time, increase interaction, and bring more people to open houses and your realtors’ expo.
SendX’s automation features enable you to generate a sequence of emails that are sent to subscribers when a given time, operation, or event is triggered.
The Importance of Email Marketing to Realtors
Instead of waiting for potential clients in your area to find you when they’re ready, you can use email marketing to cultivate a list of people who aren’t ready to buy right now but will buy in the future. And, when they need a realtor, you’ll be someone they already know and trust.
The significance of email marketing to realtors includes:
- Email gives you more control: Email marketing gives you more leverage than other digital marketing channels, such as social media or digital advertising. When you post on Instagram or Facebook, for example, you can predict who will see your content and when they will see it. You can’t be certain, though.
On the other hand, your emails will be sent to your email list at a predetermined time. Thus, no perplexing algorithm will prevent your content from being seen.
- Email feels intimate: Email is a one-to-one communication medium. It establishes a link. Your emails can also be personalized to read like a personal letter from you. Cold leads will easily become warm leads thanks to the closeness Irom an email relationship.
- Every demographic uses email: Since all demographics use email, you won’t have to worry about meeting your perfect clients online if you use email. If you cater to a specific category of home buyers or sellers, or you represent the whole community, email marketing will help you succeed.
- You can segment your audience: One of the few marketing tools that allow you to segment your audience and send different content to each segment is email. Email segmenting means you can target different types of subscribers with content that’s useful for them.
- You can educate potential buyers: Homebuyers spend an average of three weeks searching for a new home before approaching a real estate agent. You establish yourself as a trustworthy expert by using email marketing to inform these buyers about the home buying process from the beginning. If these leads are unable to locate a home on their own, they will seek the assistance of a realtor. They won’t have to go any farther than their inbox, most likely.